Feintuch Communications is joining with tech PR firm CCgroup to promote non-bank foreign currency supplier Travelex Currency Solutions in the U.S. CCgroup, the global PR agency of record on the account, will collaborate with several international partners to execute an integrated marketing communications program for the company. The program will focus on boosting Travelex’s profile in the fintech sector among traditional and non-traditional influencers, as well as using insight-led content marketing combined with a range of earned, paid and shared tactics. Feintuch Communications’ portfolio of fintech and payment technology clients includes Klarna, MPOWER Systems and BasisCode Compliance, and the firm has also worked for a broad range of brands including Optimal Payments (now PaySafe), FOREX.com and SimCorp.
Trevelino/Keller has been engaged by SOC Telemed, a provider of hospital-based telemedicine, to create, drive and launch the company’s new brand identity. Founded by physicians in 2004 as Specialists On Call (SOC), the company recently re-branded to SOC Telemed. “As our name no longer aligned with our mission and position within the industry, we felt it was important to bring in a partner that understood both technology and healthcare to help us better articulate who we are today,” said SOC Telemed VP of marketing Meg Hoyecki. Trevelino/Keller’s other clients in the technology and health space include Ciox, Big Cloud Analytics/EVO, Aesara and Harken Health.
Lou Hammond Group has brought on several clients for public relations, digital marketing and positioning. Bahamas Paradise Cruise Line bills itself as the only provider of two-night cruises and cruise & resort stays to Grand Bahama Island year-round from the Port of Palm Beach. Chartwell Hospitality is a company specializing in the acquisition, development and management of high-quality, branded, limited-service and full-service hotels. Cliff House Maine is a luxury property located on 70 oceanfront acres on the southern coast of Maine. The Boar’s Head Resort is an AAA Four Diamond property owned by the University of Virginia. LHG will also be representing two properties in Jerusalem—the five-star luxury hotel David Citadel and the Mamilla Hotel.
Walker Sands Communications has been named global agency of record for Miller Heiman Group as it undergoes an evolution from a legacy sales training company into a modern sales consulting and technology company. The agency will oversee all strategic components of Miller Heiman Group marketing, including strategy, branding, creative services, demand generation, public relations, content development, website development and social media. In addition to ongoing demand generation and PR programs, Walker Sands will lead efforts to restructure Miller Heiman Group’s product portfolio, launch a major new technology product, and develop a global website focused on B2B lead generation.