Marketing Maven has added Women Presidents’ Organization as a client. WPO is a nonprofit membership organization connecting women who own and lead successful, multi-million dollar companies around the world. Marketing Maven will represent the organization as a whole, handling public relations for the WPO’s Annual Conference, which was held this year in Los Angeles May 2-4. The agency will also publicize specific WPO programs, including the annual ranking of the 50 Fastest Growing Women-Owned/Led Companies.
Carolyn Izzo Integrated Communications has formed a partnership with Cala Luna Boutique Hotel & Villas, a sustainable boutique hotel located in Guanacaste, Costa Rica. The agency will lead all positioning, strategic communications and social media efforts for the hotel as well as introduce the property to the U.S. “We chose CIIC for their expertise and focus on the travel and hospitality industries. We believe their skills will allow us to tell the story of Cala Luna’s unique and authentic culture in a compelling way,” says Federico Pilurzu, General Manager of Cala Luna Boutique Hotel & Villas.
The Brandman Agency has picked up JetSuite Inc. to its portfolio of luxury travel and lifestyle clients. JetSuite, Inc., founded by former JetBlue and Virgin Airways executive Alex Wilcox, is comprised of JetSuite, a leading private jet charter company, and JetSuiteX, a semi-private, public charter service. Brandman joins forces with JetSuite as the company plans to grow its footprint following a recent investment from Qatar Airways and JetBlue and the announcement that it will be the first customer for Zunum Aero’s hybrid-to-electric jets when they become available in 2022.