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Zapwater Communications has been named PR firm for Uptown United, one of several Special Service Areas, community economic development organizations that serve Chicago neighborhoods. It will handle media relations, influencer relations, events and strategic partnerships. Uptown, an entertainment, retail and dining destination, also hosts a variety of seasonal events and festivals, including Argyle Night Market, Uptown Saturday Nights and Windy City RibFest.
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The Pollack PR Marketing Group was hired by beauty and makeup brand GoodJanes. PPMG will support GoodJanes’ fall 2018 launch, which will focus on the company’s lead product, a patented three angled mirror system for at-home false eyelash lash application. The firm will manage the brand’s media, social, blogger and influencer relations, as well as supporting its plans for the launch of an all-natural skincare line under the same brand name. “Pollack stood out for its record working with leading established and emerging lifestyle brands and consumer products looking to establish brand awareness,” said GoodJanes founder Janelle Freedman.
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REQ will work on a comprehensive brand strategy and design a new visual identity to support Bibigo, a Korean fast-casual restaurant chain with nine locations in the Los Angeles and San Diego markets. The shop will perform an in-depth brand and market analysis to inform Bibigo’s new brand positioning, values and narrative. Owned by Korean holding company CJ Group, Bibigo is in the midst of a major transformation as it expands from traditional food court offerings to standalone restaurants. REQ’s client roster in the quick service restaurant market includes Sweetgreen, a seasonally inspired, national brand; CAVA, a DC-based Mediterranean restaurant; and Blue Lemon, a health-conscious brand based in Utah.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
