Accounts in Transit

Zapwater Communications has been named PR firm for Uptown United, one of several Special Service Areas, community economic development organizations that serve Chicago neighborhoods. It will handle media relations, influencer relations, events and strategic partnerships. Uptown, an entertainment, retail and dining destination, also hosts a variety of seasonal events and festivals, including Argyle Night Market, Uptown Saturday Nights and Windy City RibFest.

The Pollack PR Marketing Group was hired by beauty and makeup brand GoodJanes. PPMG will support GoodJanes’ fall 2018 launch, which will focus on the company’s lead product, a patented three angled mirror system for at-home false eyelash lash application. The firm will manage the brand’s media, social, blogger and influencer relations, as well as supporting its plans for the launch of an all-natural skincare line under the same brand name. “Pollack stood out for its record working with leading established and emerging lifestyle brands and consumer products looking to establish brand awareness,” said GoodJanes founder Janelle Freedman.

REQ will work on a comprehensive brand strategy and design a new visual identity to support Bibigo, a Korean fast-casual restaurant chain with nine locations in the Los Angeles and San Diego markets. The shop will perform an in-depth brand and market analysis to inform Bibigo’s new brand positioning, values and narrative. Owned by Korean holding company CJ Group, Bibigo is in the midst of a major transformation as it expands from traditional food court offerings to standalone restaurants. REQ’s client roster in the quick service restaurant market includes Sweetgreen, a seasonally inspired, national brand; CAVA, a DC-based Mediterranean restaurant; and Blue Lemon, a health-conscious brand based in Utah.