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Zapwater Communications has been named PR firm for Uptown United, one of several Special Service Areas, community economic development organizations that serve Chicago neighborhoods. It will handle media relations, influencer relations, events and strategic partnerships. Uptown, an entertainment, retail and dining destination, also hosts a variety of seasonal events and festivals, including Argyle Night Market, Uptown Saturday Nights and Windy City RibFest.
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The Pollack PR Marketing Group was hired by beauty and makeup brand GoodJanes. PPMG will support GoodJanes’ fall 2018 launch, which will focus on the company’s lead product, a patented three angled mirror system for at-home false eyelash lash application. The firm will manage the brand’s media, social, blogger and influencer relations, as well as supporting its plans for the launch of an all-natural skincare line under the same brand name. “Pollack stood out for its record working with leading established and emerging lifestyle brands and consumer products looking to establish brand awareness,” said GoodJanes founder Janelle Freedman.
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REQ will work on a comprehensive brand strategy and design a new visual identity to support Bibigo, a Korean fast-casual restaurant chain with nine locations in the Los Angeles and San Diego markets. The shop will perform an in-depth brand and market analysis to inform Bibigo’s new brand positioning, values and narrative. Owned by Korean holding company CJ Group, Bibigo is in the midst of a major transformation as it expands from traditional food court offerings to standalone restaurants. REQ’s client roster in the quick service restaurant market includes Sweetgreen, a seasonally inspired, national brand; CAVA, a DC-based Mediterranean restaurant; and Blue Lemon, a health-conscious brand based in Utah.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
