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Olmstead Williams Communications has celebrated its 10-year anniversary by adding financial services companies CrowdOut Capital LLC and Lido Advisors to its roster. OWC, which is agency of record for both companies, will work with them to establish messaging, draft content, handle media relations and build thought leadership campaigns. Austin, TX-based CrowdOut is a tech-enabled online marketplace for qualified investors to fund corporate loans for middle market companies. Lido Advisors is a boutique investment advisory firm that has positioned itself as an alternative to larger brokerage houses and bank-owned firms.
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Powerhouse Communications has been hired by Retail Food Group – USA to lead franchise, and consumer awareness efforts for its subsidiaries Gloria Jean’s Coffees and It’s a Grind Coffee House. Powerhouse is responsible for planning and executing creative communications campaigns designed to engage consumers as well as prospective franchise partners. Both brands source their coffees directly from locations around the globe and roast all their beans at the company’s Southern California headquarters. “Powerhouse was hands down our top choice due to their creative approach to PR and their specialized experience in helping to reinvigorate established foodservice brands,” said Retail Food Group – USA president Sam Ferreira.
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Diamond Public Relations has added the Caribe Hilton San Juan to its roster of travel and tourism clients. Miami-headquartered Diamond will oversee brand awareness in North America for the resort. It will support the opening of the property this winter, as well as maintain ongoing PR initiatives and encouraging travel to Puerto Rico. Situated on 17 acres near the Old San Juan historic district, the Caribe Hilton has 652 guest rooms and suites, 26 meeting rooms, four ballrooms, and eight restaurant and bar experiences. It is also recognized as the birthplace of the Piña Colada.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
