Olmstead Williams Communications has celebrated its 10-year anniversary by adding financial services companies CrowdOut Capital LLC and Lido Advisors to its roster. OWC, which is agency of record for both companies, will work with them to establish messaging, draft content, handle media relations and build thought leadership campaigns. Austin, TX-based CrowdOut is a tech-enabled online marketplace for qualified investors to fund corporate loans for middle market companies. Lido Advisors is a boutique investment advisory firm that has positioned itself as an alternative to larger brokerage houses and bank-owned firms.
Powerhouse Communications has been hired by Retail Food Group – USA to lead franchise, and consumer awareness efforts for its subsidiaries Gloria Jean’s Coffees and It’s a Grind Coffee House. Powerhouse is responsible for planning and executing creative communications campaigns designed to engage consumers as well as prospective franchise partners. Both brands source their coffees directly from locations around the globe and roast all their beans at the company’s Southern California headquarters. “Powerhouse was hands down our top choice due to their creative approach to PR and their specialized experience in helping to reinvigorate established foodservice brands,” said Retail Food Group – USA president Sam Ferreira.
Diamond Public Relations has added the Caribe Hilton San Juan to its roster of travel and tourism clients. Miami-headquartered Diamond will oversee brand awareness in North America for the resort. It will support the opening of the property this winter, as well as maintain ongoing PR initiatives and encouraging travel to Puerto Rico. Situated on 17 acres near the Old San Juan historic district, the Caribe Hilton has 652 guest rooms and suites, 26 meeting rooms, four ballrooms, and eight restaurant and bar experiences. It is also recognized as the birthplace of the Piña Colada.