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Olmstead Williams Communications has celebrated its 10-year anniversary by adding financial services companies CrowdOut Capital LLC and Lido Advisors to its roster. OWC, which is agency of record for both companies, will work with them to establish messaging, draft content, handle media relations and build thought leadership campaigns. Austin, TX-based CrowdOut is a tech-enabled online marketplace for qualified investors to fund corporate loans for middle market companies. Lido Advisors is a boutique investment advisory firm that has positioned itself as an alternative to larger brokerage houses and bank-owned firms.
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Powerhouse Communications has been hired by Retail Food Group – USA to lead franchise, and consumer awareness efforts for its subsidiaries Gloria Jean’s Coffees and It’s a Grind Coffee House. Powerhouse is responsible for planning and executing creative communications campaigns designed to engage consumers as well as prospective franchise partners. Both brands source their coffees directly from locations around the globe and roast all their beans at the company’s Southern California headquarters. “Powerhouse was hands down our top choice due to their creative approach to PR and their specialized experience in helping to reinvigorate established foodservice brands,” said Retail Food Group – USA president Sam Ferreira.
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Diamond Public Relations has added the Caribe Hilton San Juan to its roster of travel and tourism clients. Miami-headquartered Diamond will oversee brand awareness in North America for the resort. It will support the opening of the property this winter, as well as maintain ongoing PR initiatives and encouraging travel to Puerto Rico. Situated on 17 acres near the Old San Juan historic district, the Caribe Hilton has 652 guest rooms and suites, 26 meeting rooms, four ballrooms, and eight restaurant and bar experiences. It is also recognized as the birthplace of the Piña Colada.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
