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Olmstead Williams Communications has celebrated its 10-year anniversary by adding financial services companies CrowdOut Capital LLC and Lido Advisors to its roster. OWC, which is agency of record for both companies, will work with them to establish messaging, draft content, handle media relations and build thought leadership campaigns. Austin, TX-based CrowdOut is a tech-enabled online marketplace for qualified investors to fund corporate loans for middle market companies. Lido Advisors is a boutique investment advisory firm that has positioned itself as an alternative to larger brokerage houses and bank-owned firms.
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Powerhouse Communications has been hired by Retail Food Group – USA to lead franchise, and consumer awareness efforts for its subsidiaries Gloria Jean’s Coffees and It’s a Grind Coffee House. Powerhouse is responsible for planning and executing creative communications campaigns designed to engage consumers as well as prospective franchise partners. Both brands source their coffees directly from locations around the globe and roast all their beans at the company’s Southern California headquarters. “Powerhouse was hands down our top choice due to their creative approach to PR and their specialized experience in helping to reinvigorate established foodservice brands,” said Retail Food Group – USA president Sam Ferreira.
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Diamond Public Relations has added the Caribe Hilton San Juan to its roster of travel and tourism clients. Miami-headquartered Diamond will oversee brand awareness in North America for the resort. It will support the opening of the property this winter, as well as maintain ongoing PR initiatives and encouraging travel to Puerto Rico. Situated on 17 acres near the Old San Juan historic district, the Caribe Hilton has 652 guest rooms and suites, 26 meeting rooms, four ballrooms, and eight restaurant and bar experiences. It is also recognized as the birthplace of the Piña Colada.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
