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Motion will provide PR and digital support for Exelon Corporation’s inaugural HeForShe STEM Innovation Leadership Academies to promote opportunities for women in science, technology, engineering and math. The academies are part of Exelon’s three-year commitment to the HeForShe initiative, to which the company’s charitable foundation has made a $3 million commitment. Motion has also added consumer experience center World of Whirlpool and Truluck’s Restaurant Group, a seafood and steakhouse with locations across the country, to its client roster. The agency, which merged with AgencyMSI in February, has also moved into new offices and has recently launched a new website.
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Sheila Donnelly & Assocs. has added Aerion Supersonic to its client roster. Aerion is working with GE Aviation on the first new civil supersonic engine in more than 50 years and has joined forces with Lockheed Martin to design the Aerion AS2 supersonic business jet. The company expects the AS2 to be the first in a series of increasingly capable and efficient supersonic aircraft. SDA will support Aerion’s public relations and marketing efforts and is focused on supporting the program as it progresses toward first flight and entry into service.
 Tyler Seguin |
SBX Group has signed on to represent NHL All-Star and Stanley Cup champion, Tyler Seguin. SBX will work with Seguin and his sports agency, The Will Sports Group, to expand and create multiple lines of business: expansion of e-commerce and merchandising, development of non-traditional partnerships outside of endemic hockey brands, extension of charitable efforts and the launch of new proprietary brands and businesses in lifestyle, entertainment and fashion. SBX chief executive officer Danny Fritz and chief strategy officer David Corelli will co-lead Seguin’s account. Seguin, one of the most dominant forwards in the NHL, signed a $78.8 million, eight-year contract extension with the Dallas Stars last month.
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
