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Motion will provide PR and digital support for Exelon Corporation’s inaugural HeForShe STEM Innovation Leadership Academies to promote opportunities for women in science, technology, engineering and math. The academies are part of Exelon’s three-year commitment to the HeForShe initiative, to which the company’s charitable foundation has made a $3 million commitment. Motion has also added consumer experience center World of Whirlpool and Truluck’s Restaurant Group, a seafood and steakhouse with locations across the country, to its client roster. The agency, which merged with AgencyMSI in February, has also moved into new offices and has recently launched a new website.
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Sheila Donnelly & Assocs. has added Aerion Supersonic to its client roster. Aerion is working with GE Aviation on the first new civil supersonic engine in more than 50 years and has joined forces with Lockheed Martin to design the Aerion AS2 supersonic business jet. The company expects the AS2 to be the first in a series of increasingly capable and efficient supersonic aircraft. SDA will support Aerion’s public relations and marketing efforts and is focused on supporting the program as it progresses toward first flight and entry into service.
 Tyler Seguin |
SBX Group has signed on to represent NHL All-Star and Stanley Cup champion, Tyler Seguin. SBX will work with Seguin and his sports agency, The Will Sports Group, to expand and create multiple lines of business: expansion of e-commerce and merchandising, development of non-traditional partnerships outside of endemic hockey brands, extension of charitable efforts and the launch of new proprietary brands and businesses in lifestyle, entertainment and fashion. SBX chief executive officer Danny Fritz and chief strategy officer David Corelli will co-lead Seguin’s account. Seguin, one of the most dominant forwards in the NHL, signed a $78.8 million, eight-year contract extension with the Dallas Stars last month.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
