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Motion will provide PR and digital support for Exelon Corporation’s inaugural HeForShe STEM Innovation Leadership Academies to promote opportunities for women in science, technology, engineering and math. The academies are part of Exelon’s three-year commitment to the HeForShe initiative, to which the company’s charitable foundation has made a $3 million commitment. Motion has also added consumer experience center World of Whirlpool and Truluck’s Restaurant Group, a seafood and steakhouse with locations across the country, to its client roster. The agency, which merged with AgencyMSI in February, has also moved into new offices and has recently launched a new website.
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Sheila Donnelly & Assocs. has added Aerion Supersonic to its client roster. Aerion is working with GE Aviation on the first new civil supersonic engine in more than 50 years and has joined forces with Lockheed Martin to design the Aerion AS2 supersonic business jet. The company expects the AS2 to be the first in a series of increasingly capable and efficient supersonic aircraft. SDA will support Aerion’s public relations and marketing efforts and is focused on supporting the program as it progresses toward first flight and entry into service.
 Tyler Seguin |
SBX Group has signed on to represent NHL All-Star and Stanley Cup champion, Tyler Seguin. SBX will work with Seguin and his sports agency, The Will Sports Group, to expand and create multiple lines of business: expansion of e-commerce and merchandising, development of non-traditional partnerships outside of endemic hockey brands, extension of charitable efforts and the launch of new proprietary brands and businesses in lifestyle, entertainment and fashion. SBX chief executive officer Danny Fritz and chief strategy officer David Corelli will co-lead Seguin’s account. Seguin, one of the most dominant forwards in the NHL, signed a $78.8 million, eight-year contract extension with the Dallas Stars last month.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
