Accounts in Transit

Motion will provide PR and digital support for Exelon Corporation’s inaugural HeForShe STEM Innovation Leadership Academies to promote opportunities for women in science, technology, engineering and math. The academies are part of Exelon’s three-year commitment to the HeForShe initiative, to which the company’s charitable foundation has made a $3 million commitment. Motion has also added consumer experience center World of Whirlpool and Truluck’s Restaurant Group, a seafood and steakhouse with locations across the country, to its client roster. The agency, which merged with AgencyMSI in February, has also moved into new offices and has recently launched a new website.

Sheila Donnelly & Assocs. has added Aerion Supersonic to its client roster. Aerion is working with GE Aviation on the first new civil supersonic engine in more than 50 years and has joined forces with Lockheed Martin to design the Aerion AS2 supersonic business jet. The company expects the AS2 to be the first in a series of increasingly capable and efficient supersonic aircraft. SDA will support Aerion’s public relations and marketing efforts and is focused on supporting the program as it progresses toward first flight and entry into service.

Tyler Seguin

SBX Group has signed on to represent NHL All-Star and Stanley Cup champion, Tyler Seguin. SBX will work with Seguin and his sports agency, The Will Sports Group, to expand and create multiple lines of business: expansion of e-commerce and merchandising, development of non-traditional partnerships outside of endemic hockey brands, extension of charitable efforts and the launch of new proprietary brands and businesses in lifestyle, entertainment and fashion. SBX chief executive officer Danny Fritz and chief strategy officer David Corelli will co-lead Seguin’s account. Seguin, one of the most dominant forwards in the NHL, signed a $78.8 million, eight-year contract extension with the Dallas Stars last month.