 Photo: Todd Wright. |
The Virginia Wine Board, the marketing entity that promotes and represents the Commonwealth’s burgeoning wine industry, has named Padilla its agency of record for all marketing and communication efforts.
Minneapolis-based Padilla will work to elevate Virginia’s wineries through an integrated marketing and communication plan, consumer media relations and other public relations strategies. Virginia’s wine region is the sixth-largest in the United States.
Padilla’s Richmond, VA-based brand strategy consultancy, Joe Smith, had previously worked with the region to establish a new visual identity.
Padilla’s work for VWB will be carried out by the agency’s Richmond and New York offices.
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