Photo: Todd Wright.

The Virginia Wine Board, the marketing entity that promotes and represents the Commonwealth’s burgeoning wine industry, has named Padilla its agency of record for all marketing and communication efforts.

Minneapolis-based Padilla will work to elevate Virginia’s wineries through an integrated marketing and communication plan, consumer media relations and other public relations strategies. Virginia’s wine region is the sixth-largest in the United States.

Padilla’s Richmond, VA-based brand strategy consultancy, Joe Smith, had previously worked with the region to establish a new visual identity.

Padilla’s work for VWB will be carried out by the agency’s Richmond and New York offices.