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SPARK Strategic Ideas of Charlotte is now working with commercial real-estate firm Flagship Healthcare Properties. SPARK will assist the company with brand development as well as developing a strategic planning process to help Flagship position themselves as a leading healthcare commercial real estate firm. The agency will begin working with Flagship by conducting a competitive research study and in-depth interviews with clients and employees. Flagship, which has a significant presence in the Southeast and Mid-Atlantic United States, offers such services as property management, leasing and brokerage, investment and capital solutions, consulting and development.
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Motion is now working with Gold Eagle, a producer of chemicals and solutions made to protect, preserve and enhance the performance of consumer and durable goods. The Chicago-based Motion will be providing public relations and digital support for four of Gold Eagle’s brands. The agency also represents World of Whirlpool and Truluck’s Restaurant Group. Earlier this year, Motion provided public relations and digital support for Exelon Corporation’s inaugural HeForShe STEM Innovation Leadership Academies.



Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly.
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.



