ReviveHealth has been named agency for VCU Health to provide marketing strategy, media planning/buying, creative, content, and digital support. The firm is also helping the company prioritize and focus its work across a $4 billion enterprise that includes VCU Health, Children’s Hospital of Richmond at VCU, VCU Massey Cancer Center and VCU Health Community Memorial Hospital. The shop ReviveHealth has also announced agency of record partnerships with Connecticut Children’s Medical Center, Eyeconic Vision Partners, Caravan Health, Our Lady of the Lake Regional Medical Center and Atlantic Health System.
Impact PR & Communications has been named PR agency of record for Dutchess Tourism and the Beatrix Farrand Garden Association. For Dutchess Tourism, the agency will spearhead the tourism board’s media relations effort domestically and internationally. In its work with the Beatrix Farrand Garden Association, Impact will raise awareness of the landscape architect behind The Beatrix Farrand Garden at Bellefield, Washington D.C.’s Dunbarton Oaks and large parts of the campuses of Princeton and Yale, and the 2019 debut of the film about her life and influence. Each of the accounts kicked off the first of the year.
Beach House PR has added Barefoot Scientist to their agency roster. Beach House will handle Barefoot Scientist’s public relations as well as influencer marketing efforts for the company. Barefoot Scientist has developed a line of foot health-and-beauty products including High Dive, a daily intensive hydration therapy; Pure Grit, an exfoliating mineral shower scrub; and PreHeels+, a blister prevention spray.