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Tierney is working with Donate Life Pennsylvania on a new campaign that highlights everyday differences, preferences and lifestyle choices as a way to unify Pennsylvanians in support of organ donation registration. The campaign, which will be seen throughout Pennsylvania, includes copy like, “Do you prefer soda or pop?” “Are you an introvert or extrovert?” “Would you rather take part in a marathon or a movie-thon?” tagged with the same, unifying message: “We all have our differences, and a way to make a difference. Be an organ donor,” with the call to action “Register Now.” that links to donatelifepa.org/registration. “The messages within the campaign are unifying and empowering, with a dose of personality,” said Howard M. Nathan, president and CEO of Gift of Life Donor Program in Philadelphia. “We hope that the campaign resonates and motivates anyone who is not registered to be an organ donor.”
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San Diego-based InnoVision Marketing Group is celebrating its seventh anniversary by adding a new department: InnoVision Public Relations & Digital Content. The department will offer PR and digital content, including press releases and digital articles. It will be led by Bianca Kasawdish, who has led public relations and editorial at InnoVision since she came to the company four years ago. The firm says that the new effort will increase clients’ exposure and SEO ranking and serve as an extension of their brand.
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The University of Florida College of Journalism and Communications is launching an online master’s degree with a specialization in public interest communications. The school says that the master’s program, which is to start up in May, is the only one of its kind in the U.S. Students will work to develop the skills, strategies, theory and techniques required to build movements and drive positive social change using strategic communications. “People working in the field of public interest communications often come to the work from an education in journalism or public relations, or learn from experience,” said Ann Christiano, director of the Center for Public Interest Communications. “For the first time, there’s a curriculum to prepare people for careers or further study in this field.” Interested applicants can apply at: https://onlinemasters.jou.ufl.edu/public-interest/.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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