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Dalton Agency has been selected to lead a national media relations campaign for the 100th anniversary of the Easterseals organization. The campaign will raise awareness of the organization’s work over the past 100 years, and tell the story of how it is continuing to empower the one in four people currently living with disability in America today. The agency is focusing on a variety of angles which reflect the impact the organization continues to make. The agency is also promoting profiles on the organization’s president and CEO, Angela Williams, a U.S. Air Force veteran and the first African American woman to lead Easterseals, and developing stories on key issues impacting people with disabilities, veterans and older adults, which support its advocacy on the federal and state level.
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Mower has been chosen to partner with German agency Achtung! to lead U.S. public relations activities for the Lufthansa Group, which includes the brands Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines. Mower will be working as part of a global network that was selected from a pool of more than 1,000 agencies from more than 40 countries. Mower’s New York City office is managing the account, working directly with Lufthansa Group’s U.S-based corporate communications team for the Americas. Mower’s travel & tourism unit is led by senior vice president, managing director Mary Gendron.
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William Mills Agency has been chosen by TransCard for strategic public relations services. Based in Chattanooga, Tenn., TransCard offers disbursement solutions intended to reduce regulatory, time and cost burdens for payment recipients and businesses. “To remain relevant in today’s global, dynamic business landscape, businesses must operate efficiently by keeping costs low, meeting compliance expectations and offering flexible, digital payment choices to their customers and business partners,” said Greg Bloh, CEO of TransCard. “William Mills Agency will tell how we execute this for our customers."
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
