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Dalton Agency has been selected to lead a national media relations campaign for the 100th anniversary of the Easterseals organization. The campaign will raise awareness of the organization’s work over the past 100 years, and tell the story of how it is continuing to empower the one in four people currently living with disability in America today. The agency is focusing on a variety of angles which reflect the impact the organization continues to make. The agency is also promoting profiles on the organization’s president and CEO, Angela Williams, a U.S. Air Force veteran and the first African American woman to lead Easterseals, and developing stories on key issues impacting people with disabilities, veterans and older adults, which support its advocacy on the federal and state level.
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Mower has been chosen to partner with German agency Achtung! to lead U.S. public relations activities for the Lufthansa Group, which includes the brands Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines. Mower will be working as part of a global network that was selected from a pool of more than 1,000 agencies from more than 40 countries. Mower’s New York City office is managing the account, working directly with Lufthansa Group’s U.S-based corporate communications team for the Americas. Mower’s travel & tourism unit is led by senior vice president, managing director Mary Gendron.
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William Mills Agency has been chosen by TransCard for strategic public relations services. Based in Chattanooga, Tenn., TransCard offers disbursement solutions intended to reduce regulatory, time and cost burdens for payment recipients and businesses. “To remain relevant in today’s global, dynamic business landscape, businesses must operate efficiently by keeping costs low, meeting compliance expectations and offering flexible, digital payment choices to their customers and business partners,” said Greg Bloh, CEO of TransCard. “William Mills Agency will tell how we execute this for our customers."
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
