Dalton Agency has been selected to lead a national media relations campaign for the 100th anniversary of the Easterseals organization. The campaign will raise awareness of the organization’s work over the past 100 years, and tell the story of how it is continuing to empower the one in four people currently living with disability in America today. The agency is focusing on a variety of angles which reflect the impact the organization continues to make. The agency is also promoting profiles on the organization’s president and CEO, Angela Williams, a U.S. Air Force veteran and the first African American woman to lead Easterseals, and developing stories on key issues impacting people with disabilities, veterans and older adults, which support its advocacy on the federal and state level.
Mower has been chosen to partner with German agency Achtung! to lead U.S. public relations activities for the Lufthansa Group, which includes the brands Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines. Mower will be working as part of a global network that was selected from a pool of more than 1,000 agencies from more than 40 countries. Mower’s New York City office is managing the account, working directly with Lufthansa Group’s U.S-based corporate communications team for the Americas. Mower’s travel & tourism unit is led by senior vice president, managing director Mary Gendron.
William Mills Agency has been chosen by TransCard for strategic public relations services. Based in Chattanooga, Tenn., TransCard offers disbursement solutions intended to reduce regulatory, time and cost burdens for payment recipients and businesses. “To remain relevant in today’s global, dynamic business landscape, businesses must operate efficiently by keeping costs low, meeting compliance expectations and offering flexible, digital payment choices to their customers and business partners,” said Greg Bloh, CEO of TransCard. “William Mills Agency will tell how we execute this for our customers."