Tru Shrimp

Padilla and its Joe Smith brand consultancy have been selected as strategic partners for the trū® Shrimp company’s marketing and communication programs. The Joe Smith team will develop an insights-driven brand strategy for the company, followed by naming and package design. Padilla will then extend upon that work by providing communication support for the launch of trū Shrimp’s commercial product. Balaton, MN-based trū Shrimp is an aquaculture company that uses what it says is a sustainable and environmentally approach to raise “the safest, cleanest, most natural shrimp possible.” Padilla’s client roster also includes Cargill Animal Nutrition, Hass Avocado Board, Prosciutto di Parma and the U.S. Highbush Blueberry Council.


JG Black Book will handle the press launch of Pelorus—a travel specialist offering private adventures and yacht expeditions—as it expands into the US market. Pelorus was founded by British Army vets Geordie Mackay-Lewis and Jimmy Carroll, who both have experience leading British reconnaissance units on long-range desert patrols and helicopter operations. The company’s adventures feature such activities as skiing, fishing, hiking, surfing and tribal immersion. Pelorus also supports special conservation and environmental projects through their official partners Blue Marine Foundation and World Land Trust. JG Black Book offers public relations, trade relations, marketing and branding services to clients in the travel and travel lifestyle sector.


MDP Publicity has been selected to conduct public relations campaigns for Puerto Vallarta Beach Club and KASA Hotel Collection. Puerto Vallarta Beach Club is a gated estate on Banderas Bay in Puerto Vallarta Mexico. KASA Hotel Collection is a new group of five boutique hotels on Mexico’s Riviera Maya. Its first hotel, KASA Hotel Parota Tulum, opened January 2018. Its second hotel, KASA Hotel Riviera Maya, is scheduled to open in June, and three additional hotels are planned for late 2019 and 2020. MDP Publicity’s other clients include Munich Airport, Off the Map Travel and Colibri Boutique Hotels.


3rd Coast PR has added home furnishings supplier LumiSource to its client roster. The agency will focus on raising LumiSource’s brand and product awareness by garnering media buzz in Chicago business and industry trade outlets, providing trade show support and executing product seeding to targeted home design influencers located in key retailer markets. LumiSource’s products are available at independent furniture stores; such chains as At Home and Rooms To Go; and from online retailers including HomeGoods, Target, Hayneedle, Houzz and