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Padilla and its Joe Smith brand consultancy have been selected as strategic partners for the trū® Shrimp company’s marketing and communication programs. The Joe Smith team will develop an insights-driven brand strategy for the company, followed by naming and package design. Padilla will then extend upon that work by providing communication support for the launch of trū Shrimp’s commercial product. Balaton, MN-based trū Shrimp is an aquaculture company that uses what it says is a sustainable and environmentally approach to raise “the safest, cleanest, most natural shrimp possible.” Padilla’s client roster also includes Cargill Animal Nutrition, Hass Avocado Board, Prosciutto di Parma and the U.S. Highbush Blueberry Council.
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JG Black Book will handle the press launch of Pelorus—a travel specialist offering private adventures and yacht expeditions—as it expands into the US market. Pelorus was founded by British Army vets Geordie Mackay-Lewis and Jimmy Carroll, who both have experience leading British reconnaissance units on long-range desert patrols and helicopter operations. The company’s adventures feature such activities as skiing, fishing, hiking, surfing and tribal immersion. Pelorus also supports special conservation and environmental projects through their official partners Blue Marine Foundation and World Land Trust. JG Black Book offers public relations, trade relations, marketing and branding services to clients in the travel and travel lifestyle sector.
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MDP Publicity has been selected to conduct public relations campaigns for Puerto Vallarta Beach Club and KASA Hotel Collection. Puerto Vallarta Beach Club is a gated estate on Banderas Bay in Puerto Vallarta Mexico. KASA Hotel Collection is a new group of five boutique hotels on Mexico’s Riviera Maya. Its first hotel, KASA Hotel Parota Tulum, opened January 2018. Its second hotel, KASA Hotel Riviera Maya, is scheduled to open in June, and three additional hotels are planned for late 2019 and 2020. MDP Publicity’s other clients include Munich Airport, Off the Map Travel and Colibri Boutique Hotels.
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3rd Coast PR has added home furnishings supplier LumiSource to its client roster. The agency will focus on raising LumiSource’s brand and product awareness by garnering media buzz in Chicago business and industry trade outlets, providing trade show support and executing product seeding to targeted home design influencers located in key retailer markets. LumiSource’s products are available at independent furniture stores; such chains as At Home and Rooms To Go; and from online retailers including HomeGoods, Target, Hayneedle, Houzz and Overstock.com.
Redpoint adds Inn By The Sea, a resort on the coast of Cape Elizabeth, Maine, to its client roster... Red Lorry Yellow Lorry is named U.S PR agency of record for Halter, which develops GPS-enabled collars that deliver virtual fencing and guidance for cattle... Junipr Public Relations and R-to-V Marketing team up to raise the profile of boutique hotel The Belfry House.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
