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Padilla and its Joe Smith brand consultancy have been selected as strategic partners for the trū® Shrimp company’s marketing and communication programs. The Joe Smith team will develop an insights-driven brand strategy for the company, followed by naming and package design. Padilla will then extend upon that work by providing communication support for the launch of trū Shrimp’s commercial product. Balaton, MN-based trū Shrimp is an aquaculture company that uses what it says is a sustainable and environmentally approach to raise “the safest, cleanest, most natural shrimp possible.” Padilla’s client roster also includes Cargill Animal Nutrition, Hass Avocado Board, Prosciutto di Parma and the U.S. Highbush Blueberry Council.
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JG Black Book will handle the press launch of Pelorus—a travel specialist offering private adventures and yacht expeditions—as it expands into the US market. Pelorus was founded by British Army vets Geordie Mackay-Lewis and Jimmy Carroll, who both have experience leading British reconnaissance units on long-range desert patrols and helicopter operations. The company’s adventures feature such activities as skiing, fishing, hiking, surfing and tribal immersion. Pelorus also supports special conservation and environmental projects through their official partners Blue Marine Foundation and World Land Trust. JG Black Book offers public relations, trade relations, marketing and branding services to clients in the travel and travel lifestyle sector.
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MDP Publicity has been selected to conduct public relations campaigns for Puerto Vallarta Beach Club and KASA Hotel Collection. Puerto Vallarta Beach Club is a gated estate on Banderas Bay in Puerto Vallarta Mexico. KASA Hotel Collection is a new group of five boutique hotels on Mexico’s Riviera Maya. Its first hotel, KASA Hotel Parota Tulum, opened January 2018. Its second hotel, KASA Hotel Riviera Maya, is scheduled to open in June, and three additional hotels are planned for late 2019 and 2020. MDP Publicity’s other clients include Munich Airport, Off the Map Travel and Colibri Boutique Hotels.
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3rd Coast PR has added home furnishings supplier LumiSource to its client roster. The agency will focus on raising LumiSource’s brand and product awareness by garnering media buzz in Chicago business and industry trade outlets, providing trade show support and executing product seeding to targeted home design influencers located in key retailer markets. LumiSource’s products are available at independent furniture stores; such chains as At Home and Rooms To Go; and from online retailers including HomeGoods, Target, Hayneedle, Houzz and Overstock.com.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
