French|West|Vaughan has been retained by ticketing platform FlipTix for national and event-specific public relations support. FWV will direct media relations efforts for FlipTix, starting by announcing its partnership with the BUKU Music + Art Project, March 22-23 in New Orleans. Based in Newport Beach, CA, FlipTix provides a platform, including a mobile and web app, that lets ticketholders who leave an event early “Flip” (sell) the remaining time on their ticket to a buyer outside the venue. The company is led by co-founder and CEO Jaime Siegel who spent 16 years as vice president of intellectual property for Sony, and co-founder and president/COO Brian Siegel, who previously led a number of Sony’s U.S. business operations and Lenovo's North American consumer sales efforts.
Trevelino/Keller has been engaged by Revegy, a company that provides sales and account planning technology for complex enterprise sales organizations. The agency will provide public relations, digital marketing support, and strategic counsel to raise awareness of Revegy’s differentiated offerings and further the company’s position as a category leader. With more than 30,000 users around the world, Revegy manages nearly $25 billion in revenue for its clients. The platform’s capabilities include identifying key decision makers, mapping products to buyer’s strategic priorities and creating accurate revenue forecasts.
jmpr, a division of imre, has been named agency of record for Edelbrock, a designer, manufacturer and distributor of automotive aftermarket performance parts. jmpr will support Edelbrock by enhancing awareness for the brand’s product offerings in the late-model and classic muscle car, hot rod, off-road and JDM sectors among others while assisting the company with upcoming product launches and sponsorship announcements. Founded in 1938, Edelbrock operates five manufacturing facilities in the United States. Product offerings include the company’s popular E-Force Superchargers, Pro-Flo 4 Electronic Fuel Injection, AVS2 and Performer Series Carburetors and Intake Manifolds, among a number of other performance parts.
BML Public Relations has been named PR agency of record for Discover Boating, a public awareness effort managed by the National Marine Manufacturers Association on behalf of the North American recreational boating industry. BMLPR will manage all public relations efforts on behalf of the campaign—specifically, driving consumers interested in learning more about boat ownership to DiscoverBoating.com, an online boating resource with information on different types of boats and boating activities as well as a comprehensive boat buying guide.