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SourceCode Communications has added Turo and Yousician to the roster of agency of record relationships in its consumer technology practice. Turo is a car sharing marketplace that operates in the US, Canada, the UK, and Germany. The company has engaged SourceCode to work with its internal team on creative initiatives and a consumer media strategy. Yousician is a music education company that says it has millions of users and the highest rating on both the Apple App and Google Play Stores. SourceCode has also brought on Nicole Pfeifer, who previously built and led the consumer technology practice at Wachsman, as a senior director. Earlier this year, the agency announced partnerships with Cambridge Mobile Telematics and Pindrop.
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Eckel & Vaughan of Raleigh has been selected to provide PR services for the Charlottesville Albemarle Convention & Visitors Bureau, according to The Daily Progress, the Charlottesville area’s daily newspaper. According to the RFP for the contract, Eckel & Vaughan will be tasked with driving positive earned media for the area and tourism, as well as managing the CACVB’s content strategy and development. The Daily Progress reports that CACVB interim director Adam Healy said at board meetings that hotel occupancy and tourism in the area have declined following the white nationalist rally that overran Charlottesville in 2017. Eckel will be working with CACVB and Raleigh-based advertising agency Clean.
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Bob Gold & Associates has been engaged by muscle and physique show Muscle Icon to promote its South Bay Championships, taking place May 11 at the South End Racquet and Health Club in Torrance, CA. Muscle Icon says that its events focus on each competitor’s overall brand, rather than simply on his or her physique. “Our goal is to meaningfully connect athletes, fans and sponsors to foster authentic relationships for mutual benefit,” said Muscle Icon founder Dan Mendoza-Conner. The event is open to all amateur competitors and will host a variety of classes, including Men’s Classic Bodybuilding, Men’s Physique, Women’s Figure and Women’s Bikini. Judges for the event include four-time Mr. Universe Mike O’Hearn.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
