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SourceCode Communications has added Turo and Yousician to the roster of agency of record relationships in its consumer technology practice. Turo is a car sharing marketplace that operates in the US, Canada, the UK, and Germany. The company has engaged SourceCode to work with its internal team on creative initiatives and a consumer media strategy. Yousician is a music education company that says it has millions of users and the highest rating on both the Apple App and Google Play Stores. SourceCode has also brought on Nicole Pfeifer, who previously built and led the consumer technology practice at Wachsman, as a senior director. Earlier this year, the agency announced partnerships with Cambridge Mobile Telematics and Pindrop.
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Eckel & Vaughan of Raleigh has been selected to provide PR services for the Charlottesville Albemarle Convention & Visitors Bureau, according to The Daily Progress, the Charlottesville area’s daily newspaper. According to the RFP for the contract, Eckel & Vaughan will be tasked with driving positive earned media for the area and tourism, as well as managing the CACVB’s content strategy and development. The Daily Progress reports that CACVB interim director Adam Healy said at board meetings that hotel occupancy and tourism in the area have declined following the white nationalist rally that overran Charlottesville in 2017. Eckel will be working with CACVB and Raleigh-based advertising agency Clean.
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Bob Gold & Associates has been engaged by muscle and physique show Muscle Icon to promote its South Bay Championships, taking place May 11 at the South End Racquet and Health Club in Torrance, CA. Muscle Icon says that its events focus on each competitor’s overall brand, rather than simply on his or her physique. “Our goal is to meaningfully connect athletes, fans and sponsors to foster authentic relationships for mutual benefit,” said Muscle Icon founder Dan Mendoza-Conner. The event is open to all amateur competitors and will host a variety of classes, including Men’s Classic Bodybuilding, Men’s Physique, Women’s Figure and Women’s Bikini. Judges for the event include four-time Mr. Universe Mike O’Hearn.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
