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SourceCode Communications has added Turo and Yousician to the roster of agency of record relationships in its consumer technology practice. Turo is a car sharing marketplace that operates in the US, Canada, the UK, and Germany. The company has engaged SourceCode to work with its internal team on creative initiatives and a consumer media strategy. Yousician is a music education company that says it has millions of users and the highest rating on both the Apple App and Google Play Stores. SourceCode has also brought on Nicole Pfeifer, who previously built and led the consumer technology practice at Wachsman, as a senior director. Earlier this year, the agency announced partnerships with Cambridge Mobile Telematics and Pindrop.
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Eckel & Vaughan of Raleigh has been selected to provide PR services for the Charlottesville Albemarle Convention & Visitors Bureau, according to The Daily Progress, the Charlottesville area’s daily newspaper. According to the RFP for the contract, Eckel & Vaughan will be tasked with driving positive earned media for the area and tourism, as well as managing the CACVB’s content strategy and development. The Daily Progress reports that CACVB interim director Adam Healy said at board meetings that hotel occupancy and tourism in the area have declined following the white nationalist rally that overran Charlottesville in 2017. Eckel will be working with CACVB and Raleigh-based advertising agency Clean.
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Bob Gold & Associates has been engaged by muscle and physique show Muscle Icon to promote its South Bay Championships, taking place May 11 at the South End Racquet and Health Club in Torrance, CA. Muscle Icon says that its events focus on each competitor’s overall brand, rather than simply on his or her physique. “Our goal is to meaningfully connect athletes, fans and sponsors to foster authentic relationships for mutual benefit,” said Muscle Icon founder Dan Mendoza-Conner. The event is open to all amateur competitors and will host a variety of classes, including Men’s Classic Bodybuilding, Men’s Physique, Women’s Figure and Women’s Bikini. Judges for the event include four-time Mr. Universe Mike O’Hearn.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
