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SourceCode Communications has added Turo and Yousician to the roster of agency of record relationships in its consumer technology practice. Turo is a car sharing marketplace that operates in the US, Canada, the UK, and Germany. The company has engaged SourceCode to work with its internal team on creative initiatives and a consumer media strategy. Yousician is a music education company that says it has millions of users and the highest rating on both the Apple App and Google Play Stores. SourceCode has also brought on Nicole Pfeifer, who previously built and led the consumer technology practice at Wachsman, as a senior director. Earlier this year, the agency announced partnerships with Cambridge Mobile Telematics and Pindrop.
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Eckel & Vaughan of Raleigh has been selected to provide PR services for the Charlottesville Albemarle Convention & Visitors Bureau, according to The Daily Progress, the Charlottesville area’s daily newspaper. According to the RFP for the contract, Eckel & Vaughan will be tasked with driving positive earned media for the area and tourism, as well as managing the CACVB’s content strategy and development. The Daily Progress reports that CACVB interim director Adam Healy said at board meetings that hotel occupancy and tourism in the area have declined following the white nationalist rally that overran Charlottesville in 2017. Eckel will be working with CACVB and Raleigh-based advertising agency Clean.
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Bob Gold & Associates has been engaged by muscle and physique show Muscle Icon to promote its South Bay Championships, taking place May 11 at the South End Racquet and Health Club in Torrance, CA. Muscle Icon says that its events focus on each competitor’s overall brand, rather than simply on his or her physique. “Our goal is to meaningfully connect athletes, fans and sponsors to foster authentic relationships for mutual benefit,” said Muscle Icon founder Dan Mendoza-Conner. The event is open to all amateur competitors and will host a variety of classes, including Men’s Classic Bodybuilding, Men’s Physique, Women’s Figure and Women’s Bikini. Judges for the event include four-time Mr. Universe Mike O’Hearn.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
