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Affect has been named U.S. public relations agency of record for real estate investment management firm iintoo. The agency will launch a strategic media relations program to generate market awareness and interest in iintoo’s social investment network. The company specializes in grouping global investors into sizeable, multi-million dollar positions in commercial grade real estate investments like hotels, student housing, multifamily complexes and storage facilities. With a focus on accredited investors, Affect’s PR program for iintoo will work to build critical business momentum through executive visibility and thought leadership, competitive positioning and an aggressive media relations strategy comprised of rapid response pitching and creative content generation.
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Murphy O’Brien has started up agency of record relationships with several clients, including BJ’s Restaurant & Brewhouse, a Huntington Beach, CA-based restaurant chain that has microbreweries at a number of its locations; Dunkin Southern California; Los Angeles-headquartered real estate holding and property management company JRK Property Holdings (Oceana); The New Orleans Hotel Collection and Talisker Club Park City. The agency will be providing each of these clients with integrated campaigns consisting of PR, social media and influencer marketing initiatives
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William Mills Agency has added Baldwin Hackett & Meeks, Inc., a software company that creates primary business applications, to its client roster. WMA will execute a strategic public relations program for the company, which has established its position in the industry through its Concourse Financial Software Suite, a software solution that handles back-office processing for all types of electronic payment transactions. “As the payments industry continues to evolve, it’s more important than ever to have an agile back-office with the ability to manage multiple transaction sources in an efficient, cost-effective way,” said BHMI president Lynne Baldwin, who says its collaboration with WMA will let the company “tell that story and continue driving our industry forward.”
Crosby Marketing Communications signs a two-year extension on its agreement to provide integrated marketing support for The USAA Educational Foundation... Ripley PR lands JunkStart, a junk removal franchise that uses a pay-by-weight pricing model... Cherish PR, a London-based firm that is part of The Wilful Group, wins Berkley Care Group, which provides luxury later-life care.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
