Affect has been named U.S. public relations agency of record for real estate investment management firm iintoo. The agency will launch a strategic media relations program to generate market awareness and interest in iintoo’s social investment network. The company specializes in grouping global investors into sizeable, multi-million dollar positions in commercial grade real estate investments like hotels, student housing, multifamily complexes and storage facilities. With a focus on accredited investors, Affect’s PR program for iintoo will work to build critical business momentum through executive visibility and thought leadership, competitive positioning and an aggressive media relations strategy comprised of rapid response pitching and creative content generation.


Murphy O’Brien has started up agency of record relationships with several clients, including BJ’s Restaurant & Brewhouse, a Huntington Beach, CA-based restaurant chain that has microbreweries at a number of its locations; Dunkin Southern California; Los Angeles-headquartered real estate holding and property management company JRK Property Holdings (Oceana); The New Orleans Hotel Collection and Talisker Club Park City. The agency will be providing each of these clients with integrated campaigns consisting of PR, social media and influencer marketing initiatives


William Mills Agency has added Baldwin Hackett & Meeks, Inc., a software company that creates primary business applications, to its client roster. WMA will execute a strategic public relations program for the company, which has established its position in the industry through its Concourse Financial Software Suite, a software solution that handles back-office processing for all types of electronic payment transactions. “As the payments industry continues to evolve, it’s more important than ever to have an agile back-office with the ability to manage multiple transaction sources in an efficient, cost-effective way,” said BHMI president Lynne Baldwin, who says its collaboration with WMA will let the company “tell that story and continue driving our industry forward.”