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Affect has been named U.S. public relations agency of record for real estate investment management firm iintoo. The agency will launch a strategic media relations program to generate market awareness and interest in iintoo’s social investment network. The company specializes in grouping global investors into sizeable, multi-million dollar positions in commercial grade real estate investments like hotels, student housing, multifamily complexes and storage facilities. With a focus on accredited investors, Affect’s PR program for iintoo will work to build critical business momentum through executive visibility and thought leadership, competitive positioning and an aggressive media relations strategy comprised of rapid response pitching and creative content generation.
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Murphy O’Brien has started up agency of record relationships with several clients, including BJ’s Restaurant & Brewhouse, a Huntington Beach, CA-based restaurant chain that has microbreweries at a number of its locations; Dunkin Southern California; Los Angeles-headquartered real estate holding and property management company JRK Property Holdings (Oceana); The New Orleans Hotel Collection and Talisker Club Park City. The agency will be providing each of these clients with integrated campaigns consisting of PR, social media and influencer marketing initiatives
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William Mills Agency has added Baldwin Hackett & Meeks, Inc., a software company that creates primary business applications, to its client roster. WMA will execute a strategic public relations program for the company, which has established its position in the industry through its Concourse Financial Software Suite, a software solution that handles back-office processing for all types of electronic payment transactions. “As the payments industry continues to evolve, it’s more important than ever to have an agile back-office with the ability to manage multiple transaction sources in an efficient, cost-effective way,” said BHMI president Lynne Baldwin, who says its collaboration with WMA will let the company “tell that story and continue driving our industry forward.”
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
