Trevelino/Keller has been engaged by Aggressor Adventures to help drive Aggressor’s media relations strategy and amplify its presence in both the travel industry and consumer market. Purchased by adventure enthusiast and entrepreneur Wayne Brown in 2007, the company features three luxury brands; Aggressor Liveaboards™, which offers scuba diving liveaboards; Aggressor River Cruises™; and Aggressor Safari Lodges™, which organizes luxury safaris. “With its broad experience and its results-driven strategies and creative thinking, Trevelino/Keller was the perfect fit for us,” said Brown. Trevelino/Keller’s portfolio of lifestyle and travel clients also includes Pritikin Longevity Center + Spa, Parkview on Peachtree and Mohawk Home.
CRC will be handling the northeast U.S. launch of Hammer & Nails, a grooming shop for men. The location, in Brooklyn’s Williamsburg neighborhood, will open in June. First seen on ABC’s “Shark Tank” in 2013, the chain, founded by Michael Elliot, offers haircuts and straight razor shaves as well as hand and foot care. After the success of Elliot’s first location in Los Angeles, over 300 licenses have been awarded. CRC’s campaign is set to incorporate events and themed days such as “National Bro Day” into the mix. “CRC has proven and extensive knowledge on what consumers are looking for and I have no doubt that with their help, the grand opening will be very successful,” commented Anthony David, Brooklyn Hammer & Nails franchise owner.
iMARS Communications has been engaged to provide PR services for the Chamber of Commerce and Industry of the Russian Federation, which has applied to host the 2023 World Chambers Congress in Moscow. This would be the first time that the Congress, which is the largest international gathering for chambers of commerce and their business members, would be held in Russia. For this year’s Congress in Rio de Janeiro June 12-14, iMARS will develop design, layouts and booklets for Russia’s presentation. The company will also produce the presentation video and presentation for the meeting of the General Council of the World Chambers Federation (WCF) to be held in 2020. The jury will select the victorious country on the results of that meeting.