 Wayne Brown |
Trevelino/Keller has been engaged by Aggressor Adventures to help drive Aggressor’s media relations strategy and amplify its presence in both the travel industry and consumer market. Purchased by adventure enthusiast and entrepreneur Wayne Brown in 2007, the company features three luxury brands; Aggressor Liveaboards™, which offers scuba diving liveaboards; Aggressor River Cruises™; and Aggressor Safari Lodges™, which organizes luxury safaris. “With its broad experience and its results-driven strategies and creative thinking, Trevelino/Keller was the perfect fit for us,” said Brown. Trevelino/Keller’s portfolio of lifestyle and travel clients also includes Pritikin Longevity Center + Spa, Parkview on Peachtree and Mohawk Home.
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CRC will be handling the northeast U.S. launch of Hammer & Nails, a grooming shop for men. The location, in Brooklyn’s Williamsburg neighborhood, will open in June. First seen on ABC’s “Shark Tank” in 2013, the chain, founded by Michael Elliot, offers haircuts and straight razor shaves as well as hand and foot care. After the success of Elliot’s first location in Los Angeles, over 300 licenses have been awarded. CRC’s campaign is set to incorporate events and themed days such as “National Bro Day” into the mix. “CRC has proven and extensive knowledge on what consumers are looking for and I have no doubt that with their help, the grand opening will be very successful,” commented Anthony David, Brooklyn Hammer & Nails franchise owner.
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iMARS Communications has been engaged to provide PR services for the Chamber of Commerce and Industry of the Russian Federation, which has applied to host the 2023 World Chambers Congress in Moscow. This would be the first time that the Congress, which is the largest international gathering for chambers of commerce and their business members, would be held in Russia. For this year’s Congress in Rio de Janeiro June 12-14, iMARS will develop design, layouts and booklets for Russia’s presentation. The company will also produce the presentation video and presentation for the meeting of the General Council of the World Chambers Federation (WCF) to be held in 2020. The jury will select the victorious country on the results of that meeting.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
