 Wayne Brown |
Trevelino/Keller has been engaged by Aggressor Adventures to help drive Aggressor’s media relations strategy and amplify its presence in both the travel industry and consumer market. Purchased by adventure enthusiast and entrepreneur Wayne Brown in 2007, the company features three luxury brands; Aggressor Liveaboards™, which offers scuba diving liveaboards; Aggressor River Cruises™; and Aggressor Safari Lodges™, which organizes luxury safaris. “With its broad experience and its results-driven strategies and creative thinking, Trevelino/Keller was the perfect fit for us,” said Brown. Trevelino/Keller’s portfolio of lifestyle and travel clients also includes Pritikin Longevity Center + Spa, Parkview on Peachtree and Mohawk Home.
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CRC will be handling the northeast U.S. launch of Hammer & Nails, a grooming shop for men. The location, in Brooklyn’s Williamsburg neighborhood, will open in June. First seen on ABC’s “Shark Tank” in 2013, the chain, founded by Michael Elliot, offers haircuts and straight razor shaves as well as hand and foot care. After the success of Elliot’s first location in Los Angeles, over 300 licenses have been awarded. CRC’s campaign is set to incorporate events and themed days such as “National Bro Day” into the mix. “CRC has proven and extensive knowledge on what consumers are looking for and I have no doubt that with their help, the grand opening will be very successful,” commented Anthony David, Brooklyn Hammer & Nails franchise owner.
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iMARS Communications has been engaged to provide PR services for the Chamber of Commerce and Industry of the Russian Federation, which has applied to host the 2023 World Chambers Congress in Moscow. This would be the first time that the Congress, which is the largest international gathering for chambers of commerce and their business members, would be held in Russia. For this year’s Congress in Rio de Janeiro June 12-14, iMARS will develop design, layouts and booklets for Russia’s presentation. The company will also produce the presentation video and presentation for the meeting of the General Council of the World Chambers Federation (WCF) to be held in 2020. The jury will select the victorious country on the results of that meeting.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
