Huge has been named global communications agency of record for Pantone, the leading provider of color specification and workflow tools across a broad range of media. The Interpublic agency will be tasked with designing and executing “earned-first” creative campaigns, activations, partnerships, and experiences across the U.S., EMEA and APAC. Huge’s efforts will target both B2B and B2C audiences, leveraging editorial, design, user experience, and technology to elevate Pantone's storytelling. “The Huge team impressed us with their modern approach to communications and their ability to field an interdisciplinary team of strategists and creatives who know how to reach our key audiences in exciting ways that matter,” said Pantone vice president and general manager Adrián Fernández. More than 10 million designers and producers around the world use Pantone products and services to help define, communicate and control color throughout the production process.
Bob Gold & Associates has been selected to execute corporate communications programs for Anthem Sports & Entertainment, a global multiplatform media company. The agency’s remit will be to develop programs to educate key audiences about the company’s diverse sports properties, programming, multiple global networks and its passionate fans. Anthem’s portfolio includes: IMPACT Wrestling, a wrestling entertainment property that delivers more than 300 hours of original content annually across television and other digital platforms; Pursuit Channel, an outdoor channel; and Game+, a millennial-targeted sports and entertainment channel. Anthem CEO Leonard Asper said that Bob Gold & Associates has “all the right media connections and entertainment expertise to get our story told where it matters most.”
Adam Ritchie Brand Direction has been named U.S. agency of record for born free, a direct-to-consumer company that offers premium, design-centric and affordable baby essentials. The agency’s first collaboration with born free is the “Find Your Free” pop-up event in New York City, which is aimed at giving people without social followings a top-tier influencer experience. Other services ARBD will provide include brand strategy, content marketing, media outreach and partnership development. Born free is part of SUMR Brands, a group of companies that focus on products for children ages 0-3.
Hawkins International has been selected as agency of record for U.K.-based conference venue specialists etc. venues. Hawkins is working with the company as it launches in the U.S. with a new location at 360 Madison Avenue in New York City. Planned initiatives include media appointments, hard-hat tours, and stunt activations. Last year, etc.venues hosted 18,000 events, across 16 meeting venues in cities including London and Birmingham, attended by 850,000 guests.