DeVries Global has been selected as global communications AOR for IHG® (InterContinental Hotels Group). The relationship encompasses IHG’s luxury and boutique brands: Regent® Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants (outside of the Americas) and Hotel Indigo®. DeVries has been tasked with raising awareness of IHG’s luxury credentials, executing consumer activations and driving first-choice preference for its luxury portfolio. The agency will produce brand PR campaigns, handle media relations and support key new hotel openings.
Carolyn Izzo Integrated Communications is partnering with MW Music & Wine, a specialized service company that works to bridge the music and wine industries together through marketing, promotions, and sales. CIIC will lead public relations and marketing efforts for the company’s services and products, including MW Experiences, a series of events that feature well-known musicians who have their own wines, as well as emerging performers from MW’s talent roster. The agency supported MW on its kick-off event earlier this summer and will launch a campaign that includes working with press, influencers and corporate event planners. They will also seek partnerships and work with MW executives to secure cross-promotions with like-minded companies.
Hill+Knowlton Strategies Spain has signed on to run communications in Spain for fund distribution network Allfunds. The account will be led by Gonzalo Lamas, the agency’s director of financial communications. H+K Spain is tasked with helping Allfunds manage its corporate reputation, as well as promoting its leadership in investment and innovation in the Spanish market. Allfunds is the world's largest fund distribution network and a leader in the wealthtech industry. H+K has operated in Spain for more than 35 years, with offices in Madrid and Barcelona.