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Mower has formed a partnership with Biz2Credit, a resource for working capital, commercial real estate and other funding options in the U.S. Mower will be tasked with refreshing the company’s website and providing an overall brand strategy. Biz2Credit’s proprietary digital platform matches small businesses with the best source of capital based on their unique profiles and has a network of 1.6 million users, credit rating agencies and small-business service provider. Since being founded in 2007, it has arranged more than $2 billion in small-business financing. Mower has offices in New York City; Atlanta; Boston; Charlotte, NC; Cincinnati; and Buffalo, Rochester, Albany and Syracuse, NY.
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Motion has been named agency for HARIBO and Klein Tools, effective in 2020. Motion will launch an expansive public relations effort for HARIBO helping the brand continue its growth trajectory in the U.S. Founded in Germany in 1920, HARIBO manufactures gummi products and is most famous for its Goldbears. The company launches new gummi varieties each year based on insights from customers, consumers and trends in the market. Motion will work with Klein Tools, which provides high quality, premium hand tools primarily made in the USA, to launch an innovative public relations effort.
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Rhythm Communications has been named public relations and marketing communications firm for Barberitos, a fast-casual Southwestern Grille & Cantina with 50 locations across the Southeast. Rhythm will work to raise awareness of the brand through such initiatives as a national in-store promotion and advertising campaign this month with ESPN’s CollegeGame Broadcaster David Pollack as well as a celebration of the chain’s 20th anniversary in February. Rhythm’s client roster also includes Associated General Contractors of Georgia, Chaparral Boats, Mill Town Music Hall, Sports Turf and R.K. Redding Construction.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
