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Mower has formed a partnership with Biz2Credit, a resource for working capital, commercial real estate and other funding options in the U.S. Mower will be tasked with refreshing the company’s website and providing an overall brand strategy. Biz2Credit’s proprietary digital platform matches small businesses with the best source of capital based on their unique profiles and has a network of 1.6 million users, credit rating agencies and small-business service provider. Since being founded in 2007, it has arranged more than $2 billion in small-business financing. Mower has offices in New York City; Atlanta; Boston; Charlotte, NC; Cincinnati; and Buffalo, Rochester, Albany and Syracuse, NY.
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Motion has been named agency for HARIBO and Klein Tools, effective in 2020. Motion will launch an expansive public relations effort for HARIBO helping the brand continue its growth trajectory in the U.S. Founded in Germany in 1920, HARIBO manufactures gummi products and is most famous for its Goldbears. The company launches new gummi varieties each year based on insights from customers, consumers and trends in the market. Motion will work with Klein Tools, which provides high quality, premium hand tools primarily made in the USA, to launch an innovative public relations effort.
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Rhythm Communications has been named public relations and marketing communications firm for Barberitos, a fast-casual Southwestern Grille & Cantina with 50 locations across the Southeast. Rhythm will work to raise awareness of the brand through such initiatives as a national in-store promotion and advertising campaign this month with ESPN’s CollegeGame Broadcaster David Pollack as well as a celebration of the chain’s 20th anniversary in February. Rhythm’s client roster also includes Associated General Contractors of Georgia, Chaparral Boats, Mill Town Music Hall, Sports Turf and R.K. Redding Construction.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
