Mower has formed a partnership with Biz2Credit, a resource for working capital, commercial real estate and other funding options in the U.S. Mower will be tasked with refreshing the company’s website and providing an overall brand strategy. Biz2Credit’s proprietary digital platform matches small businesses with the best source of capital based on their unique profiles and has a network of 1.6 million users, credit rating agencies and small-business service provider. Since being founded in 2007, it has arranged more than $2 billion in small-business financing. Mower has offices in New York City; Atlanta; Boston; Charlotte, NC; Cincinnati; and Buffalo, Rochester, Albany and Syracuse, NY.
Motion has been named agency for HARIBO and Klein Tools, effective in 2020. Motion will launch an expansive public relations effort for HARIBO helping the brand continue its growth trajectory in the U.S. Founded in Germany in 1920, HARIBO manufactures gummi products and is most famous for its Goldbears. The company launches new gummi varieties each year based on insights from customers, consumers and trends in the market. Motion will work with Klein Tools, which provides high quality, premium hand tools primarily made in the USA, to launch an innovative public relations effort.
Rhythm Communications has been named public relations and marketing communications firm for Barberitos, a fast-casual Southwestern Grille & Cantina with 50 locations across the Southeast. Rhythm will work to raise awareness of the brand through such initiatives as a national in-store promotion and advertising campaign this month with ESPN’s CollegeGame Broadcaster David Pollack as well as a celebration of the chain’s 20th anniversary in February. Rhythm’s client roster also includes Associated General Contractors of Georgia, Chaparral Boats, Mill Town Music Hall, Sports Turf and R.K. Redding Construction.