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Clinton Lynch during XFL tryouts. |
160over90, part of the Endeavor network, has been named communications agency of record for XFL, the football league founded by Vince McMahon. 160over90 will handle the XFL’s media relations strategy, message development and influencer engagement. The agency’s work with the XFL will run through the league’s 2020 season, which kicks off on Feb. 8. Endeavor’s sports services group has been working with the XFL since the start of 2019, focusing on content strategy. XFL games will be nationally televised on ABC/ESPN and FOX Sports.
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SourceCode Communications has been named the communications agency of record for LightStep, an application performance management company for modern tech stocks. SourceCode will focus on defining messaging, thought leadership, developer relations, content development support and media relations for the company. LightStep, which was founded in 2017 by a group of Google alumnae, creates products that leverage distributed tracing technology that was initially developed at Google by one of LightStep’s co-founders. Based in New York, SourceCode works with companies in consumer lifestyle, enterprise technology, marketing technology, mobile and telecommunications and financial technology.
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Hill+Knowlton Strategies has been named fintech company Bitpanda’s external communications partner in Europe. H+K will focus on communicating Bitpanda’s story, supporting product launches and raising awareness of its trading platform. Bitpanda is a Vienna-based trading platform founded in 2014 that allows users to invest in Bitcoin, gold and over 30 other digital assets from phone or desktop. “We are keen to communicate our approach and tear down barriers with a clear vision; no matter the budget or country if you have internet, you should have access to the financial world. We believe with H+K’s network and expertise, the time is right to invest in PR support,” said Bitpanda PR & communications manager Ivis Buric.
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Miami-based Carve Communications has been named public relations agency of record for Educational Insights, which produces a line of learning-based toys and games. Carve has been tasked with strategic marketing, traditional media relations, earned and paid influencer campaigns and thought leadership initiatives as well as event activation and engagement. Educational Insights employs a team of teachers, creators, engineers and parents to design, develop and market products for the development of children from toddlers through grade school. Founded in 2014, Carve has secured press coverage for its clients in such outlets as Gizmodo, Wired, ABC and the Wall Street Journal.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
