Current Global has been named PR agency of record for Bota Box product of Delicato Family Wines. The agency is charged with developing and executing public relations programming to support the brand and its “This Is How We Bota” campaign throughout North America. Driving increased consumer awareness and defining the brand as a leader in a rapidly growing category are top priorities for the company this year. The account will be supported by Current Global’s San Francisco office under the leadership of senior vice president Jennifer Strasburg. Bota Box’s wines, which were launched by Delicato Family Wines in 2003, come in portable, shatter-proof cartons that the company says keep the wine fresh for up to 30 days once open.
Global Results Communications has added AMERGINT Technologies, a provider of mission-critical ground, test and networking systems for the space and defense industries, to its client roster. GRC will produce and launch campaigns to amplify media and analyst relations and generate coverage of the company in top-tier news and trade publications. Over 2,500 AMERGINT product deliveries are hosted on cloud architectures and dedicated servers, testing, launching and operating space systems. The International Space Station’s voice, video, and data links flow through AMERGINT’s softFEP systems at multiple NASA ground locations, with future manned space systems such as CST-100 following suit.
William Mills Agency has been chosen to provide public relations services for Teslar Software. WMA is also providing marketing assistance for the company and has developed an app icon for its website and social media channels. Headquartered in Springdale, AR, Teslar offers automated workflow and portfolio management tools for community financial institutions. Teslar CEO and founder Joe Ehrhardt says that its partnership with WMA is intended to help “bring Teslar into conversations with more community banks that are seeking enhanced efficiencies and a more competitive stake in the market.”