 |
BCW has shuttered BWR entertainment firm, which had offices in Hollywood and New York, as part of the plan to restructure to better fit the needs of clients and the marketplace.
It folded the BWR brand into BCW Entertainment, effective immediately, according to a statement, due to "a variety of considerations and the tremendous impact COVID-19 has had on the entertainment industry."
Some BWR staffers will shift to BCW Entertainment in Los Angeles and New York.
Others will not, as BCW said it had "to say goodbye to some members" of the BWR team. It's unclear how many people are being laid off.
BCW "is incredibly grateful to them for all of their contributions to BWR" and promised to support them during the transition.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
