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Peppercomm has been appointed agency of record in the U.S. for global small business platform Xero. Peppercomm will work with Xero to drive its brand awareness in the US through thought leadership, earned media and influencer engagement. The agency will also develop a corporate narrative for Xero's SaaS-based solution, as well as support the company at key events and conferences and its own roadshows and Xerocon events. Founded in New Zealand in 2006, Xero says it established cloud-based accounting software worldwide and now serves more than two million subscribers globally. Xero general manager of global communications Karen Davis said that Peppercomm’s experience in introducing multinational challenger brands in the U.S. was a key factor in its selection.
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Colangelo & Partners has been named U.S. agency of record for the Duca de Salaparuta Group, a portfolio of wines from Sicily that are part of Disaronno International, which also imports such brands as Disaronno liqueur and Tia Maria coffee liqueur. Colangelo & Partners will develop and execute a comprehensive communications strategy targeted to key media, trade and influencers. The partnership will focus on engaging new and current consumers through strategic media and trade relations, events and partnerships and influencer marketing. The Duca di Salaparuta Group consists of three historic wine brands: Corvo and Duca di Salaparuta, founded in 1824, and Florio Marsala, founded in 1833. “We feel confident that with Colangelo & Partners and their expertise in integrated communications for fine wine brands, we have the best ally to introduce our wine brands to a wider audience," said Disaronno International executive vice president Ray Stoughton.
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Bob Gold & Associates has been selected as public relations agency of record for VideoCoin Network, a decentralized video infrastructure which provides developers with simple-to-use, inexpensive video processing services. The agency will support VideoCoin’s partnership, marketing and advertising initiatives. Led by Live Planet CEO Halsey Minor, VideoCoin Network competes with centralized providers like Amazon Web Services but takes advantage of unused computing capacity available around the world. “Bob Gold and his team are highly experienced and well known in the video tech industry, and we are counting on them to help tell a great story about the VideoCoin Network and its technology,” said Minor.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
