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Peppercomm has been appointed agency of record in the U.S. for global small business platform Xero. Peppercomm will work with Xero to drive its brand awareness in the US through thought leadership, earned media and influencer engagement. The agency will also develop a corporate narrative for Xero's SaaS-based solution, as well as support the company at key events and conferences and its own roadshows and Xerocon events. Founded in New Zealand in 2006, Xero says it established cloud-based accounting software worldwide and now serves more than two million subscribers globally. Xero general manager of global communications Karen Davis said that Peppercomm’s experience in introducing multinational challenger brands in the U.S. was a key factor in its selection.
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Colangelo & Partners has been named U.S. agency of record for the Duca de Salaparuta Group, a portfolio of wines from Sicily that are part of Disaronno International, which also imports such brands as Disaronno liqueur and Tia Maria coffee liqueur. Colangelo & Partners will develop and execute a comprehensive communications strategy targeted to key media, trade and influencers. The partnership will focus on engaging new and current consumers through strategic media and trade relations, events and partnerships and influencer marketing. The Duca di Salaparuta Group consists of three historic wine brands: Corvo and Duca di Salaparuta, founded in 1824, and Florio Marsala, founded in 1833. “We feel confident that with Colangelo & Partners and their expertise in integrated communications for fine wine brands, we have the best ally to introduce our wine brands to a wider audience," said Disaronno International executive vice president Ray Stoughton.
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Bob Gold & Associates has been selected as public relations agency of record for VideoCoin Network, a decentralized video infrastructure which provides developers with simple-to-use, inexpensive video processing services. The agency will support VideoCoin’s partnership, marketing and advertising initiatives. Led by Live Planet CEO Halsey Minor, VideoCoin Network competes with centralized providers like Amazon Web Services but takes advantage of unused computing capacity available around the world. “Bob Gold and his team are highly experienced and well known in the video tech industry, and we are counting on them to help tell a great story about the VideoCoin Network and its technology,” said Minor.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
