Matter Communications has been named agency of record for influencer marketing software platform GRIN. Matter will spearhead a comprehensive PR program, including media relations and thought leadership, to amplify GRIN’s brand awareness while highlighting the platform and its relationship-based approach. GRIN helps brands find and engage with high-quality influencers, automate email outreach, activate campaigns, develop authentic relationships within a private CRM, and provide an in-depth reporting suite to analyze the success of influencer campaigns. “We now have a strategic partner with the expertise and experience to not only underscore our unique value in the influencer marketplace with key media targets but disrupt the status quo and support future ventures into diverse marketing offerings,” said GRIN vice president of marketing Sharon Thompson.
rbb Communications has been named agency of record for Denver-based cannabis brand Binske. The agency will lead the development and implementation of strategic communications campaigns focused on enhancing brand awareness and engagement. rbb will also work to refine Binske’s social assets around a unified strategy, driven by enhanced design, content development and experiential connections. Binske serves over 83 million consumers in North America, across 12 U.S. states and Canada. “rbb’s work is touching on all of the different facets we needed from creative/strategy/social/media/PR, and more,” said Binske executive vice president Alex Pasternack.
Uproar PR has been chosen as agency of record for U.S. Waterproofing, which provides basement waterproofing for buildings in the Chicago area, and NetBlaze, a digital marketing software company designed for small businesses. Both clients will be working with Uproar PR’s Chicago office. U.S. Waterproofing has tasked the agency with generating interest in local media and assisting in the launch of its newest business, U.S. Remediation, a disinfectant and decontamination company. Uproar PR is also providing digital strategy for the company that includes content creation and organic posting on owned media channels like Facebook, as well as community management and responding to Yelp reviews. NetBlaze, which serves as a one-stop-shop for business owners to manage all their digital marketing, came to Uproar PR to help generate awareness of its services and showcase the work it does for businesses nationally.
Workhouse has been selected as agency of record for the documentary feature Charlie Chaplin: A Man of the World. Carmen Chaplin, Charlie Chaplin’s granddaughter, directed and co-wrote the film, which focuses on his Romany gypsy roots. This is the first film on Chaplin made by members of his family, and several of his children will participate. Workhouse will develop integrated promotional campaigns that synchronize communication efforts, including international endeavors, and will execute a comprehensive public relations plan on behalf of the project.