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Matter Communications has been named agency of record for influencer marketing software platform GRIN. Matter will spearhead a comprehensive PR program, including media relations and thought leadership, to amplify GRIN’s brand awareness while highlighting the platform and its relationship-based approach. GRIN helps brands find and engage with high-quality influencers, automate email outreach, activate campaigns, develop authentic relationships within a private CRM, and provide an in-depth reporting suite to analyze the success of influencer campaigns. “We now have a strategic partner with the expertise and experience to not only underscore our unique value in the influencer marketplace with key media targets but disrupt the status quo and support future ventures into diverse marketing offerings,” said GRIN vice president of marketing Sharon Thompson.
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rbb Communications has been named agency of record for Denver-based cannabis brand Binske. The agency will lead the development and implementation of strategic communications campaigns focused on enhancing brand awareness and engagement. rbb will also work to refine Binske’s social assets around a unified strategy, driven by enhanced design, content development and experiential connections. Binske serves over 83 million consumers in North America, across 12 U.S. states and Canada. “rbb’s work is touching on all of the different facets we needed from creative/strategy/social/media/PR, and more,” said Binske executive vice president Alex Pasternack.
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Uproar PR has been chosen as agency of record for U.S. Waterproofing, which provides basement waterproofing for buildings in the Chicago area, and NetBlaze, a digital marketing software company designed for small businesses. Both clients will be working with Uproar PR’s Chicago office. U.S. Waterproofing has tasked the agency with generating interest in local media and assisting in the launch of its newest business, U.S. Remediation, a disinfectant and decontamination company. Uproar PR is also providing digital strategy for the company that includes content creation and organic posting on owned media channels like Facebook, as well as community management and responding to Yelp reviews. NetBlaze, which serves as a one-stop-shop for business owners to manage all their digital marketing, came to Uproar PR to help generate awareness of its services and showcase the work it does for businesses nationally.
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Workhouse has been selected as agency of record for the documentary feature Charlie Chaplin: A Man of the World. Carmen Chaplin, Charlie Chaplin’s granddaughter, directed and co-wrote the film, which focuses on his Romany gypsy roots. This is the first film on Chaplin made by members of his family, and several of his children will participate. Workhouse will develop integrated promotional campaigns that synchronize communication efforts, including international endeavors, and will execute a comprehensive public relations plan on behalf of the project.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
