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MWWPR has added R3 Score Technologies, an AI-powered fintech, software-as-a-service business, to its roster of tech and social impact clients. R3's core product allows business decision-makers to conduct criminal background screenings that provide context to who a person was, is and could be, providing a path toward financial inclusion and economic justice for the more than 70 million Americans living with a criminal record. MWWPR will support R3’s corporate communications strategy, executive visibility, and the launch of a campaign to call the financial services sector to act on equality, Bank on 100 Million. MWWPR will provide fifty percent of its services for R3 Score on a pro bono basis. R3 Score CEO Teresa Hodge said that MWWPR’s “expertise and care in their approach to diversity and inclusion, social impact, technology, and digital strategy made them the perfect partner."
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5W Public Relations scoops up emocha. The 5WPR corporate team will work to raise awareness of emocha's partnerships with prominent hospitals, cities, and health services, as well as amplifying their voice in the media. The platform is used in public health departments, clinical trials, health systems, and managed care organizations to achieve high medication adherence rates and engage patients in care. It has also expanded efforts during the coronavirus pandemic to perform short, virtual check-ins to identify, track, and manage COVID-19 symptoms for hospitals, employers, and educational institutions.
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160over90 has been named PR and social agency of record for Dallas-based Main Event Entertainment, a bowling-anchored restaurant and entertainment brand. The agency will be responsible for Main Event’s social framework and execution, media relations, messaging, media activations and promotions, and partner-related projects. Main Event works with such organizations as The Birthday Party Project, the Dallas Cowboys and the Special Olympics.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
