Motion has been enlisted by Prevent Child Abuse America to spearhead its 2021 national campaign/brand messaging development. The effort will include targeted research, creative concepting, strategy development, social, content and public relations services. The Chicago-based organization is dedicated to helping children and families thrive while working to promote the healthy development of children and preventing child abuse. Motion is also working with the Illinois Soybean Association to help increase awareness and educate state residents about the critical importance of the Illinois Inland Waterways as a transportation route and the environmental and economic benefits of biodiesel, created using soybean oil. The educational campaigns will feature multiple events, creative content and an ad campaign, as well as extensive social media and public relations efforts.
Uproar PR has been chosen as agency of record for Smashing Grapes, a restaurant opening in Annapolis, Maryland, and Ike’s Love & Sandwiches, a California sandwich shop which is expanding to the east coast and preparing to open in South Florida. The agency will work to raise awareness for both brands. “Uproar’s creative approach to working with restaurants ultimately led us to bring them on as our partner to highlight Smashing Grapes’ unique, West coast experience in a new market and put a spotlight on our cuisine and wine menu,” said James J. King, restaurateur at Smashing Grapes. With offices in Orlando and Chicago, Uproar PR also works with a broad spectrum of technology, consumer and professional services clients.
Brandstyle Communications has been named agency of record for British women's ready-to-wear and outerwear brand MARFA STANCE and Kostumed, a website that sells costumes for dogs, cats and adults. Brandstyle’s work for both clients will be focused on earned media relations. MARFA STANCE was founded in 2019 by Georgia Dant, who previously held design positions at brands such as Burberry and rag&bone. Brooklyn-based Kostumed offers products from such brands as Marvel and Disney.