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Motion has been enlisted by Prevent Child Abuse America to spearhead its 2021 national campaign/brand messaging development. The effort will include targeted research, creative concepting, strategy development, social, content and public relations services. The Chicago-based organization is dedicated to helping children and families thrive while working to promote the healthy development of children and preventing child abuse. Motion is also working with the Illinois Soybean Association to help increase awareness and educate state residents about the critical importance of the Illinois Inland Waterways as a transportation route and the environmental and economic benefits of biodiesel, created using soybean oil. The educational campaigns will feature multiple events, creative content and an ad campaign, as well as extensive social media and public relations efforts.
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Uproar PR has been chosen as agency of record for Smashing Grapes, a restaurant opening in Annapolis, Maryland, and Ike’s Love & Sandwiches, a California sandwich shop which is expanding to the east coast and preparing to open in South Florida. The agency will work to raise awareness for both brands. “Uproar’s creative approach to working with restaurants ultimately led us to bring them on as our partner to highlight Smashing Grapes’ unique, West coast experience in a new market and put a spotlight on our cuisine and wine menu,” said James J. King, restaurateur at Smashing Grapes. With offices in Orlando and Chicago, Uproar PR also works with a broad spectrum of technology, consumer and professional services clients.
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| Georgia Dant |
Brandstyle Communications has been named agency of record for British women's ready-to-wear and outerwear brand MARFA STANCE and Kostumed, a website that sells costumes for dogs, cats and adults. Brandstyle’s work for both clients will be focused on earned media relations. MARFA STANCE was founded in 2019 by Georgia Dant, who previously held design positions at brands such as Burberry and rag&bone. Brooklyn-based Kostumed offers products from such brands as Marvel and Disney.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
