 |
Trader Joe’s, AAA, Samsung, USAA and Target came out on top in Escalent’s newly released Brand Authenticity Index.
Escalent, a human behavior and analytics firm, evaluated 32 top brands from the consumer and retail, financial services, technology and telecom industries, measuring each brand on five dimensions that it says predict and diagnose a brand’s authenticity: thoughtful, transparent, reliable, committed and socially aware.
The result, based on a national survey of 1,000 consumers aged 18 and older from May 5 to 7, is intended to provide a data-driven, composite look at what it takes to win over consumers and engender strong brand loyalty through genuine messaging and action in alignment with intrinsic brand values.
“The companies that performed well in our initial surveys go beyond the talk—they live and breathe their values,” said Jill Miller, vice president of Escalent’s consumer & retail practice. “These five companies have won consumers over with their words and actions.”
Escalent will host a 30-minute informational webinar on Oct. 8 at 12:30 p.m. that will talk about how the five dimensions of authenticity were reached and how strategists can turn the intelligence gleaned from consumers into action. To register for the webinar, click here.
Internal communications have become a key element in how well organizations are able to negotiate change, according to a new report from Gallagher Communications Limited. That makes change communications targeted at employees more important than ever. 
The deadline for O'Dwyer's 2026 rankings of PR firms, a benchmark study of the growth of the industry since 1970, is Mon., Mar. 16. Show your expertise in 23 PR specialties. Rankings are also tabulated by 14 cities and regions.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.
Most people are willing to trust AI—as long as it stays in its own lane. That’s the takeaway from Mission North’s “The New Rules of Trust," a report that looks at how the public evaluates corporate reputation and at what brands need to do to maintain credibility and relevance.
Executives are moving faster, embracing flexibility and making decisions with urgency even in the face of uncertainty, a new study from Padilla finds.
