CerconeBrown has been named agency of record for Purecane, an all-natural sweetener that’s derived from sugarcane grown sustainably in Brazil. The agency will support Purceane on all media initiatives and will help with digital marketing, including social strategy and management across all social channels and thought leadership campaigns on LinkedIn. The company, which touts its products as GMO, vegan, keto-friendly, gluten-free, halal and kosher, is launching several brands this fall, including Purecane Baking Sweetener, Purecane Packets and Purecane Spoonable Family Canister.


King + Company has been retained as agency of record by entrepreneurial health and lifestyle brands XED Beverages, Inc. and BrainCool AB. The agency will develop and execute comprehensive public relations campaigns on behalf of each client. It will work with XED Beverages on the launch of SESH, a new product that the company says sits at the intersection of the two fastest-growing segments of the alcohol industry: ready-to-drink cocktails and flavored malt beverage hard seltzers. For Swedish tech company BrainCool AB, King + Company will coordinate the European launch of its Cooral System for the prevention of Oral Mucositis in cancer patients, and will manage strategic public relations initiatives for other devices in oncology, emergency medicine and cardiology.

Onward Mobility

Rainier Communications has been appointed agency of record for OnwardMobility, which has licensed the BlackBerry brand to build secure 5G smartphones. The agency launched OnwardMobility from stealth mode on Aug. 19. Rainier was initially selected to announce the licensing partnerships that allow the company to bring the BlackBerry-branded smartphones to market early next year. In the days leading to and following the launch announcement, Rainier set up 17 interviews, secured nearly 2,000 unique articles, social media posts including influencer posts, and other coverage of the news. “From the onset of our relationship with Rainier, we knew they were invested in our success, and they quickly became integral, strategic members of our team,” said OnwardMobility CEO Peter Franklin.

Russell Stover
Photo by Christian Patti
160over90 provided media relations and managed the creative process for a recent project promoting chocolatier Russell Stover. The promotion centered around the Barnstead, NH wedding of Jessica Russell and Rich Stover, or what the company called “an actual Russell-Stover wedding.” It included hooking up the wedding party with Russell Stover-themed gifts, helping to create a Russell Stover-inspired cake wedding cake, favors and other elements. 160over90, which rebranded from Endeavor Global Marketing last year, also works with such clients as W Hotels, the Unversity of Arizona and Aviation Gin.