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Jenerate PR adds Multipure, a Las Vegas-based manufacturer of drinking water systems, filters, and purifiers. Jenerate PR will also support the company’s Pure Foundation, a charitable foundation that works to improve communities via direct water filtration assistance and education about water contamination to those in need. Along with Multipure, Jenerate PR will manage public relations efforts for Rainshower, a subsidiary of Multipure which produces shower filters. The agency will provide public relations support in the form of strategic communication services and messaging development to increase awareness for Multipure and Rainshower. “We are thrilled to have found a nationally connected agency that is based out of our Las Vegas home to help us invigorate new life into our 50 year old brand,” said Multipure executive vice president Jennifer Rice.
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William Mills Agency picks up Toronto-based fintech company Sensibill. The agency is also assisting Sensibill with content marketing. The company provides such financial tools as digital receipt management and SKU-level data. It has partnered with approximately 80 financial institutions across North America and the U.K., as well as leading core and digital banking providers. “William Mills Agency has proven to be a trusted partner and valuable resource for our team, helping to drive our strategy for and amplify the reach of one of our company’s biggest client wins to-date,” said Sensibill co-founder and CEO Corey Gross.
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Wagstaff Media & Marketing lands Peter’s Florida Seafood and Thaimee Love. The firm has created full new visual brand identities including logos, color schemes, brand and style guidelines, and various applications of the new logos/look. For the rest of the new clients, Wagstaff is providing a range of services that includes communication strategy development, media and influencer relations/storytelling, and the creation and implementation of strategic partnerships and collaborations. The new accounts join a client roster that includes Blue Lagoon Iceland, South Australian Tourism Commission, Speck Travel and Goslings Rum.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
