Jenerate PR adds Multipure, a Las Vegas-based manufacturer of drinking water systems, filters, and purifiers. Jenerate PR will also support the company’s Pure Foundation, a charitable foundation that works to improve communities via direct water filtration assistance and education about water contamination to those in need. Along with Multipure, Jenerate PR will manage public relations efforts for Rainshower, a subsidiary of Multipure which produces shower filters. The agency will provide public relations support in the form of strategic communication services and messaging development to increase awareness for Multipure and Rainshower. “We are thrilled to have found a nationally connected agency that is based out of our Las Vegas home to help us invigorate new life into our 50 year old brand,” said Multipure executive vice president Jennifer Rice.


William Mills Agency picks up Toronto-based fintech company Sensibill. The agency is also assisting Sensibill with content marketing. The company provides such financial tools as digital receipt management and SKU-level data. It has partnered with approximately 80 financial institutions across North America and the U.K., as well as leading core and digital banking providers. “William Mills Agency has proven to be a trusted partner and valuable resource for our team, helping to drive our strategy for and amplify the reach of one of our company’s biggest client wins to-date,” said Sensibill co-founder and CEO Corey Gross.


Wagstaff Media & Marketing lands Peter’s Florida Seafood and Thaimee Love. The firm has created full new visual brand identities including logos, color schemes, brand and style guidelines, and various applications of the new logos/look. For the rest of the new clients, Wagstaff is providing a range of services that includes communication strategy development, media and influencer relations/storytelling, and the creation and implementation of strategic partnerships and collaborations. The new accounts join a client roster that includes Blue Lagoon Iceland, South Australian Tourism Commission, Speck Travel and Goslings Rum.