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M&C Saatchi Sport & Entertainment NYC has been named agency of record for Ned, a wellness brand specializing in full-spectrum hemp oil and other natural remedies developed for common ailments. M&C Saatchi S&E will work with Ned to provide strategic counsel and lead a year-long creative communications strategy that will include brand and product campaigns that spotlight the expertise of co-founders Ret Taylor and Adriaan Zimmerman and a suite of farmers, botanists and clinicians. “The M&C Saatchi S&E team brings a level of insight and creativity to their work that we immediately gravitated towards,” said Zimmerman. “Their expertise uniquely equips them to champion our ethos and amplify our message in earned channels.”
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Lumina Communications, a B2B technology-focused PR firm with offices in Silicon Valley and New York, has added clients in its cybersecurity, enterprise software and services, and infrastructure management practices. Its cybersecurity roster’s new clients include SaaS security and management platform AppOmni and security and privacy training solutions MediaPRO. The agency’s enterprise software and services practice’s additions include unified digital healthcare platform Noteworth, and its infrastructure management is working with such new clients as Netdata, which provides open-source, real-time, performance and health monitoring and troubleshooting for systems and applications.
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RoseComm has added the Council for Aid to Education to its roster of nonprofit clients. CAE provides performance-based authentic assessments that measure college and career readiness skills. The agency has also signed on with commercial playground and recreational equipment manufacturer PlayPlower and Reading Plus, an online program that provides personalized intervention and instruction for students in grades 3-12. RoseComm will be providing the new clients with services that include messaging and positioning, spokesperson preparation, product launches, virtual event support, media relations, content marketing, and social media strategy and execution.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
