M&C Saatchi Sport & Entertainment NYC has been named agency of record for Ned, a wellness brand specializing in full-spectrum hemp oil and other natural remedies developed for common ailments. M&C Saatchi S&E will work with Ned to provide strategic counsel and lead a year-long creative communications strategy that will include brand and product campaigns that spotlight the expertise of co-founders Ret Taylor and Adriaan Zimmerman and a suite of farmers, botanists and clinicians. “The M&C Saatchi S&E team brings a level of insight and creativity to their work that we immediately gravitated towards,” said Zimmerman. “Their expertise uniquely equips them to champion our ethos and amplify our message in earned channels.”


Lumina Communications, a B2B technology-focused PR firm with offices in Silicon Valley and New York, has added clients in its cybersecurity, enterprise software and services, and infrastructure management practices. Its cybersecurity roster’s new clients include SaaS security and management platform AppOmni and security and privacy training solutions MediaPRO. The agency’s enterprise software and services practice’s additions include unified digital healthcare platform Noteworth, and its infrastructure management is working with such new clients as Netdata, which provides open-source, real-time, performance and health monitoring and troubleshooting for systems and applications.


RoseComm has added the Council for Aid to Education to its roster of nonprofit clients. CAE provides performance-based authentic assessments that measure college and career readiness skills. The agency has also signed on with commercial playground and recreational equipment manufacturer PlayPlower and Reading Plus, an online program that provides personalized intervention and instruction for students in grades 3-12. RoseComm will be providing the new clients with services that include messaging and positioning, spokesperson preparation, product launches, virtual event support, media relations, content marketing, and social media strategy and execution.