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M&C Saatchi Sport & Entertainment NYC has been named agency of record for Ned, a wellness brand specializing in full-spectrum hemp oil and other natural remedies developed for common ailments. M&C Saatchi S&E will work with Ned to provide strategic counsel and lead a year-long creative communications strategy that will include brand and product campaigns that spotlight the expertise of co-founders Ret Taylor and Adriaan Zimmerman and a suite of farmers, botanists and clinicians. “The M&C Saatchi S&E team brings a level of insight and creativity to their work that we immediately gravitated towards,” said Zimmerman. “Their expertise uniquely equips them to champion our ethos and amplify our message in earned channels.”
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Lumina Communications, a B2B technology-focused PR firm with offices in Silicon Valley and New York, has added clients in its cybersecurity, enterprise software and services, and infrastructure management practices. Its cybersecurity roster’s new clients include SaaS security and management platform AppOmni and security and privacy training solutions MediaPRO. The agency’s enterprise software and services practice’s additions include unified digital healthcare platform Noteworth, and its infrastructure management is working with such new clients as Netdata, which provides open-source, real-time, performance and health monitoring and troubleshooting for systems and applications.
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RoseComm has added the Council for Aid to Education to its roster of nonprofit clients. CAE provides performance-based authentic assessments that measure college and career readiness skills. The agency has also signed on with commercial playground and recreational equipment manufacturer PlayPlower and Reading Plus, an online program that provides personalized intervention and instruction for students in grades 3-12. RoseComm will be providing the new clients with services that include messaging and positioning, spokesperson preparation, product launches, virtual event support, media relations, content marketing, and social media strategy and execution.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
