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M&C Saatchi Sport & Entertainment NYC has been named agency of record for Ned, a wellness brand specializing in full-spectrum hemp oil and other natural remedies developed for common ailments. M&C Saatchi S&E will work with Ned to provide strategic counsel and lead a year-long creative communications strategy that will include brand and product campaigns that spotlight the expertise of co-founders Ret Taylor and Adriaan Zimmerman and a suite of farmers, botanists and clinicians. “The M&C Saatchi S&E team brings a level of insight and creativity to their work that we immediately gravitated towards,” said Zimmerman. “Their expertise uniquely equips them to champion our ethos and amplify our message in earned channels.”
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Lumina Communications, a B2B technology-focused PR firm with offices in Silicon Valley and New York, has added clients in its cybersecurity, enterprise software and services, and infrastructure management practices. Its cybersecurity roster’s new clients include SaaS security and management platform AppOmni and security and privacy training solutions MediaPRO. The agency’s enterprise software and services practice’s additions include unified digital healthcare platform Noteworth, and its infrastructure management is working with such new clients as Netdata, which provides open-source, real-time, performance and health monitoring and troubleshooting for systems and applications.
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RoseComm has added the Council for Aid to Education to its roster of nonprofit clients. CAE provides performance-based authentic assessments that measure college and career readiness skills. The agency has also signed on with commercial playground and recreational equipment manufacturer PlayPlower and Reading Plus, an online program that provides personalized intervention and instruction for students in grades 3-12. RoseComm will be providing the new clients with services that include messaging and positioning, spokesperson preparation, product launches, virtual event support, media relations, content marketing, and social media strategy and execution.
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond by Veterans Florida, connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
