 |
M&C Saatchi Sport & Entertainment NYC has been named agency of record for Ned, a wellness brand specializing in full-spectrum hemp oil and other natural remedies developed for common ailments. M&C Saatchi S&E will work with Ned to provide strategic counsel and lead a year-long creative communications strategy that will include brand and product campaigns that spotlight the expertise of co-founders Ret Taylor and Adriaan Zimmerman and a suite of farmers, botanists and clinicians. “The M&C Saatchi S&E team brings a level of insight and creativity to their work that we immediately gravitated towards,” said Zimmerman. “Their expertise uniquely equips them to champion our ethos and amplify our message in earned channels.”
 |
Lumina Communications, a B2B technology-focused PR firm with offices in Silicon Valley and New York, has added clients in its cybersecurity, enterprise software and services, and infrastructure management practices. Its cybersecurity roster’s new clients include SaaS security and management platform AppOmni and security and privacy training solutions MediaPRO. The agency’s enterprise software and services practice’s additions include unified digital healthcare platform Noteworth, and its infrastructure management is working with such new clients as Netdata, which provides open-source, real-time, performance and health monitoring and troubleshooting for systems and applications.
 |
RoseComm has added the Council for Aid to Education to its roster of nonprofit clients. CAE provides performance-based authentic assessments that measure college and career readiness skills. The agency has also signed on with commercial playground and recreational equipment manufacturer PlayPlower and Reading Plus, an online program that provides personalized intervention and instruction for students in grades 3-12. RoseComm will be providing the new clients with services that include messaging and positioning, spokesperson preparation, product launches, virtual event support, media relations, content marketing, and social media strategy and execution.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
