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| Melissa Bouma |
Manifest promotes executive VP/managing director Melissa Bouma to president. Before coming to Manifest, she was VP, digital marketing at McMurry/TMG and served as president at search engine optimization and consultation company Search Toppers. In her new role, Bouma will oversee all agency activities. Bouma succeeds Eric Goodstadt, who had served as president since 2016. "Melissa's vision and track record of results, ensures that our agency's long legacy of being a leader in content marketing will continue for many years to come," said Goodstadt.
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| Bruce Johnson |
3D Executive Communications hires DC television broadcaster Bruce Johnson as a senior communications specialist and executive communications coach. Johnson recently retired from WUSA after having served as a journalist and anchor at the station since 1976. He has won 22 Emmy Awards and is a member of the Society of Professional Journalists Hall of Fame. At 3D, Johnson will work with clients to help them discover and develop their authentic voice, and coach them to deliver their messages effectively. “His uncanny ability to connect with people, get to the root of an issue, and develop a story that is both authentic and meaningful is exactly what leaders and organizations need more than ever," said 3D co-founder Cindy DiBiasi.
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| May Mitchell |
Cloud security company iboss recruits May Mitchell as senior VP of marketing. Mitchell comes to iboss from AI-driven endpoint protection provider Cylance, where she was vice president of global channels, alliance and marketing, working with the company through its $1.4 billion acquisition by Blackberry in 2019. She has also served as VP, worldwide field and channel marketing at Symantec. At iboss, Mitchell will oversee sales and marketing of the company’s cloud network security services and Zero Trust Network Access solution. “May’s pedigree for successfully launching and driving adoption of cutting-edge new technology is unparalleled,” said iboss CEO Paul Martini.
Seven Letter hires Allie Raffa, who was most recently White House correspondent for NBC News, as a senior director... Points of Light, an organization founded by President George H.W. Bush that is dedicated to volunteer service, names Jeff Zanelli as CMO... Frontieras North America, an energy and environmental technology company, appoints Nora Shepard as VP of communications.
Alcoa has named Emily Olson, who has more than 20 years of experience working in capital-intensive industries in the Americas, Europe and Asia, EVP & chief external affairs officer, effective April 6.
Longacre Square Partners has named Humza Vanderman partner and head of its London outpost as the financial communications firm expands into Europe.
FGS Global adds former Pfizer EVP and chief corporate affairs officer Sally Susman to its global executive board as an independent member, effective April 1... Codeword brings on Kim Baffi, who was previously Salesforce VP and creative director, as executive creative director... Amperity, an AI-powered customer data cloud, appoints Bridget Perry as CMO.
MOIA America, a Volkswagen Group of America subsidiary that develops and tests autonomous, all-electric ride-pooling vehicles, names Marcus Gamo head of U.S. communications... Continental Strategy brings on Francisco Petrirena as VP in its Miami office. Petrirena was previously chief of staff to former Miami city manager Art Noriega... MSQ Sport + Entertainment brings on Lauren Weil as EVP, Max Hirsch as VP of sponsorship, and Brooke Losee as VP.
