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Fish Consulting reels in Wellness 4 Humanity to generate nationwide awareness of its mission to provide easier access to fast, highly accurate COVID-19 testing. Fish will lead the development and execution of a national PR strategy to deepen Wellness 4 Humanity’s visibility among consumers and in the B2B space. The agency will drive national awareness of the brand’s in-person testing sites and COVID-19 at-home test kits that are available for purchase online and via the brand’s vending machines. “Over the last few weeks, Fish has already delivered extensive media coverage around the launch of our first COVID-19 at-home test kit vending machine, which has driven enormous demand from potential site partners,” said Wellness 4 Humanity CEO and co-founder Lian Nguyen Pham.
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Powerhouse Communications lands national media relations and influencer programs for Pasolivo, a Paso Robles, CA-based company that produces extra virgin olive oil, flavored olive oils, bath and body products blended with Pasolivo olive oil, and artisanal foods and housewares. Powerhouse’s national PR and influencer programs for the client will focus on educating the public about the differences, benefits and versatility of a premium olive oil vs. those commonly found on grocery store shelves. “It was clear that the Powerhouse team possessed the know-how, experience and enthusiasm we were seeking in an agency. They are extremely proactive, having unearthed many creative pitching angles of their own,” said Pasolivo general manager Marisa Bloch Gaytan.
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Beach House PR wins Medik8, which offers a line of serums, moisturizers, sunscreen, cleansers, exfoliants and eye care products. The agency will be handling Medik8’s PR and influencer programming in the United States and will be helping the company launch a curated assortment of products. Medik8, which says it is focused on better skin health, combines founder Eliot Isaacs’ experience in biochemistry with his knowledge of fair trade, sustainability and natural ingredients.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
