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Fish Consulting reels in Wellness 4 Humanity to generate nationwide awareness of its mission to provide easier access to fast, highly accurate COVID-19 testing. Fish will lead the development and execution of a national PR strategy to deepen Wellness 4 Humanity’s visibility among consumers and in the B2B space. The agency will drive national awareness of the brand’s in-person testing sites and COVID-19 at-home test kits that are available for purchase online and via the brand’s vending machines. “Over the last few weeks, Fish has already delivered extensive media coverage around the launch of our first COVID-19 at-home test kit vending machine, which has driven enormous demand from potential site partners,” said Wellness 4 Humanity CEO and co-founder Lian Nguyen Pham.
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Powerhouse Communications lands national media relations and influencer programs for Pasolivo, a Paso Robles, CA-based company that produces extra virgin olive oil, flavored olive oils, bath and body products blended with Pasolivo olive oil, and artisanal foods and housewares. Powerhouse’s national PR and influencer programs for the client will focus on educating the public about the differences, benefits and versatility of a premium olive oil vs. those commonly found on grocery store shelves. “It was clear that the Powerhouse team possessed the know-how, experience and enthusiasm we were seeking in an agency. They are extremely proactive, having unearthed many creative pitching angles of their own,” said Pasolivo general manager Marisa Bloch Gaytan.
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Beach House PR wins Medik8, which offers a line of serums, moisturizers, sunscreen, cleansers, exfoliants and eye care products. The agency will be handling Medik8’s PR and influencer programming in the United States and will be helping the company launch a curated assortment of products. Medik8, which says it is focused on better skin health, combines founder Eliot Isaacs’ experience in biochemistry with his knowledge of fair trade, sustainability and natural ingredients.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
