Fish Consulting reels in Wellness 4 Humanity to generate nationwide awareness of its mission to provide easier access to fast, highly accurate COVID-19 testing. Fish will lead the development and execution of a national PR strategy to deepen Wellness 4 Humanity’s visibility among consumers and in the B2B space. The agency will drive national awareness of the brand’s in-person testing sites and COVID-19 at-home test kits that are available for purchase online and via the brand’s vending machines. “Over the last few weeks, Fish has already delivered extensive media coverage around the launch of our first COVID-19 at-home test kit vending machine, which has driven enormous demand from potential site partners,” said Wellness 4 Humanity CEO and co-founder Lian Nguyen Pham.
Powerhouse Communications lands national media relations and influencer programs for Pasolivo, a Paso Robles, CA-based company that produces extra virgin olive oil, flavored olive oils, bath and body products blended with Pasolivo olive oil, and artisanal foods and housewares. Powerhouse’s national PR and influencer programs for the client will focus on educating the public about the differences, benefits and versatility of a premium olive oil vs. those commonly found on grocery store shelves. “It was clear that the Powerhouse team possessed the know-how, experience and enthusiasm we were seeking in an agency. They are extremely proactive, having unearthed many creative pitching angles of their own,” said Pasolivo general manager Marisa Bloch Gaytan.
Beach House PR wins Medik8, which offers a line of serums, moisturizers, sunscreen, cleansers, exfoliants and eye care products. The agency will be handling Medik8’s PR and influencer programming in the United States and will be helping the company launch a curated assortment of products. Medik8, which says it is focused on better skin health, combines founder Eliot Isaacs’ experience in biochemistry with his knowledge of fair trade, sustainability and natural ingredients.