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Fish Consulting reels in Wellness 4 Humanity to generate nationwide awareness of its mission to provide easier access to fast, highly accurate COVID-19 testing. Fish will lead the development and execution of a national PR strategy to deepen Wellness 4 Humanity’s visibility among consumers and in the B2B space. The agency will drive national awareness of the brand’s in-person testing sites and COVID-19 at-home test kits that are available for purchase online and via the brand’s vending machines. “Over the last few weeks, Fish has already delivered extensive media coverage around the launch of our first COVID-19 at-home test kit vending machine, which has driven enormous demand from potential site partners,” said Wellness 4 Humanity CEO and co-founder Lian Nguyen Pham.
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Powerhouse Communications lands national media relations and influencer programs for Pasolivo, a Paso Robles, CA-based company that produces extra virgin olive oil, flavored olive oils, bath and body products blended with Pasolivo olive oil, and artisanal foods and housewares. Powerhouse’s national PR and influencer programs for the client will focus on educating the public about the differences, benefits and versatility of a premium olive oil vs. those commonly found on grocery store shelves. “It was clear that the Powerhouse team possessed the know-how, experience and enthusiasm we were seeking in an agency. They are extremely proactive, having unearthed many creative pitching angles of their own,” said Pasolivo general manager Marisa Bloch Gaytan.
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Beach House PR wins Medik8, which offers a line of serums, moisturizers, sunscreen, cleansers, exfoliants and eye care products. The agency will be handling Medik8’s PR and influencer programming in the United States and will be helping the company launch a curated assortment of products. Medik8, which says it is focused on better skin health, combines founder Eliot Isaacs’ experience in biochemistry with his knowledge of fair trade, sustainability and natural ingredients.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
