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Emblem Public Relations picks up AOR duties for Brown-Forman’s Slane Irish Whiskey. Brown-Forman also manufactures such brands as Jack Daniel's, Early Times, Woodford Reserve, Finlandia, Korbel and Chambord. Slane was launched in March 2017 and its distillery opened to the public in September 2017. Emblem will also work to promote the company’s commitment to sustainable practices, such as sourcing water from the neighboring River Boyne and its Slane Castle concerts series. Slane Irish Whiskey senior brand manager Sean Wachsman said that Emblem principal Colin Baugh and the agency’s team “showcased a strong understanding of our brand and our industry which will build upon Slane’s growth.” Founded in 2008, Emblem Relations specializes in securing media coverage for clients in the beverage, bar and restaurant spaces.
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Champion Management Group picks up Happy Joe’s Pizza & Ice Cream, which has 34 franchise locations throughout the Midwest. Champion’s scope of work for Happy Joe’s includes franchise development PR, digital marketing and new restaurant opening support. Owned and operated by Dynamic Restaurant Holdings Inc., Happy Joe’s serves pizzas, sandwiches, pasta and ice cream. “In my decades of working in the hospitality industry, I’ve partnered with hundreds of different vendors, but Champion is in a class all their own,” said Dynamic chief happiness officer, CEO and president Tom Sacco.
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Wagstaff Media and Marketing checks in at Baillie Lodges’ Clayoquot Wilderness Lodge, located on Canada’s Vancouver Island. Wagstaff is tasked with helping to grow awareness of the property’s grand reopening in June and its new ownership. The account will be led by agency director Ernst Flach, who is based in Vancouver. He will be supported by the Wagstaff network in Los Angeles, San Francisco, Chicago and New York. “Wagstaff’s breadth of experience in the luxury space, as well as its network across their five North American offices, including Vancouver, provide us with the on-the-ground support we need to reach our target travelers,” said Baillie Lodges chief operating officer Craig Bradbery. Baillie Lodges also represents Clayoquot’s sister property, Southern Ocean Lodge on Kangaroo Island in South Australia.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
