Emblem Public Relations picks up AOR duties for Brown-Forman’s Slane Irish Whiskey. Brown-Forman also manufactures such brands as Jack Daniel's, Early Times, Woodford Reserve, Finlandia, Korbel and Chambord. Slane was launched in March 2017 and its distillery opened to the public in September 2017. Emblem will also work to promote the company’s commitment to sustainable practices, such as sourcing water from the neighboring River Boyne and its Slane Castle concerts series. Slane Irish Whiskey senior brand manager Sean Wachsman said that Emblem principal Colin Baugh and the agency’s team “showcased a strong understanding of our brand and our industry which will build upon Slane’s growth.” Founded in 2008, Emblem Relations specializes in securing media coverage for clients in the beverage, bar and restaurant spaces.
Champion Management Group picks up Happy Joe’s Pizza & Ice Cream, which has 34 franchise locations throughout the Midwest. Champion’s scope of work for Happy Joe’s includes franchise development PR, digital marketing and new restaurant opening support. Owned and operated by Dynamic Restaurant Holdings Inc., Happy Joe’s serves pizzas, sandwiches, pasta and ice cream. “In my decades of working in the hospitality industry, I’ve partnered with hundreds of different vendors, but Champion is in a class all their own,” said Dynamic chief happiness officer, CEO and president Tom Sacco.
Wagstaff Media and Marketing checks in at Baillie Lodges’ Clayoquot Wilderness Lodge, located on Canada’s Vancouver Island. Wagstaff is tasked with helping to grow awareness of the property’s grand reopening in June and its new ownership. The account will be led by agency director Ernst Flach, who is based in Vancouver. He will be supported by the Wagstaff network in Los Angeles, San Francisco, Chicago and New York. “Wagstaff’s breadth of experience in the luxury space, as well as its network across their five North American offices, including Vancouver, provide us with the on-the-ground support we need to reach our target travelers,” said Baillie Lodges chief operating officer Craig Bradbery. Baillie Lodges also represents Clayoquot’s sister property, Southern Ocean Lodge on Kangaroo Island in South Australia.