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Emblem Public Relations picks up AOR duties for Brown-Forman’s Slane Irish Whiskey. Brown-Forman also manufactures such brands as Jack Daniel's, Early Times, Woodford Reserve, Finlandia, Korbel and Chambord. Slane was launched in March 2017 and its distillery opened to the public in September 2017. Emblem will also work to promote the company’s commitment to sustainable practices, such as sourcing water from the neighboring River Boyne and its Slane Castle concerts series. Slane Irish Whiskey senior brand manager Sean Wachsman said that Emblem principal Colin Baugh and the agency’s team “showcased a strong understanding of our brand and our industry which will build upon Slane’s growth.” Founded in 2008, Emblem Relations specializes in securing media coverage for clients in the beverage, bar and restaurant spaces.
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Champion Management Group picks up Happy Joe’s Pizza & Ice Cream, which has 34 franchise locations throughout the Midwest. Champion’s scope of work for Happy Joe’s includes franchise development PR, digital marketing and new restaurant opening support. Owned and operated by Dynamic Restaurant Holdings Inc., Happy Joe’s serves pizzas, sandwiches, pasta and ice cream. “In my decades of working in the hospitality industry, I’ve partnered with hundreds of different vendors, but Champion is in a class all their own,” said Dynamic chief happiness officer, CEO and president Tom Sacco.
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Wagstaff Media and Marketing checks in at Baillie Lodges’ Clayoquot Wilderness Lodge, located on Canada’s Vancouver Island. Wagstaff is tasked with helping to grow awareness of the property’s grand reopening in June and its new ownership. The account will be led by agency director Ernst Flach, who is based in Vancouver. He will be supported by the Wagstaff network in Los Angeles, San Francisco, Chicago and New York. “Wagstaff’s breadth of experience in the luxury space, as well as its network across their five North American offices, including Vancouver, provide us with the on-the-ground support we need to reach our target travelers,” said Baillie Lodges chief operating officer Craig Bradbery. Baillie Lodges also represents Clayoquot’s sister property, Southern Ocean Lodge on Kangaroo Island in South Australia.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
