Lou Hammond Group lands The Jackson County Tourism Development Authority. LHG will be providing public relations/corporate communications, strategic planning, branding and digital marketing for the client. Situated in Western North Carolina’s Blue Ridge Mountains, Jackson County is home to the nation’s first and only fly-fishing trail as well as miles of scenic hiking trails and waterfalls. The agency has also been engaged by Sharbell Development Corporation, a New Jersey-based real estate developer, and Sycamore Brewing, a Charlotte-based brewery that has been in operation since 2013.
Marino adds New Settlement, a Bronx-based organization that provides such community-based services as education, college access, youth development, arts, workforce development and wellness, to its roster of nonprofit accounts. The firm has will work to refresh the New Settlement brand with an emphasis on enhancing the communication of their services within the Bronx community. Marino has also been charged with strengthening the organization’s digital presence through a tailored social media strategy. “Marino is proud to be working with this incredible organization and their dedicated team to elevate New Settlement’s visibility and highlight its tremendous impact in strengthening communities,” said Robert Barletta, executive vice president at Marino and head of the agency’s nonprofit division.
LDPR is now working with the Hyatt Centric Downtown Nashville and Hyatt Regency Boston/Cambridge. The agency will manage the media relations programs for the properties—including media visits, communications writing and strategies, as well as select brand partnerships and collaborations. Hyatt Centric Downtown Nashville, located two blocks off of Nashville’s Broadway, is set to open on July 29. Hyatt Regency Boston/Cambridge is undergoing a substantial renovation and is set to debut in September. The agency is also taking on media relations duties for O2 Beach Club & Spa in Barbados and Kensington Tours, which runs trips in more than 100 countries worldwide.