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Bob Gold & Associates adds Commit USA, a global technology services company specializing in custom software and IoT solutions. The agency will help drive awareness for Commit USA and support the company’s expansion into North America. Founded in 2005, Commit has offices in New York, Israel and Ukraine, working with clients in such sectors as fintech, medtech, martech and consumer goods. To date, the company has designed over 1,200 projects for more than 1,000 companies, ranging from small startups to global brands like IBM, Salesforce and Citi. “BG&A’s empirical methods, tailored processes and award-winning team provide the optimal resources to tell our story,” said Commit USA CRO & managing director Max Nirenberg.
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PSC-PR is named marketing and PR lead for Wildflower, a new restaurant operated by SVT Hospitality. PSC-PR will be handling media relations for the July 1 Wildflower launch, including brand development, executive media interview/presentation training and messaging, as well as influencer engagement. Led by Chef Jonathan Shepard, who previously oversaw operations inside such New York City restaurants as Michelin-starred Le Coucou, Momofuku, Nobu and Donatella, Wildflower offers a menu that blends classic American fare with Dominican, Puerto Rican and Korean influences. PSR-PR’s client roster also includes American Dream, Amazon Studios, Bacardi, Guinness and Dr. Sheffield's.
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Reach Global Marketing of Toronto wins Canada PR duties of Travel South USA, the official destination marketing organization of southern state tourism offices. Reach is tasked with representing Travel South USA partner states and elevating TSUSA’s Canadian presence through public relations, social media and influencer promotions, and strategic partnerships. “In 2019, we saw 2.89 million Canadians to the region,” said Travel South USA president & CEO Liz Bittner. “We know we need to strengthen our presence and enhance our strategy in preparation of the borders reopening and the shifts in consumer behavior.”
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
