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Bob Gold & Associates adds Commit USA, a global technology services company specializing in custom software and IoT solutions. The agency will help drive awareness for Commit USA and support the company’s expansion into North America. Founded in 2005, Commit has offices in New York, Israel and Ukraine, working with clients in such sectors as fintech, medtech, martech and consumer goods. To date, the company has designed over 1,200 projects for more than 1,000 companies, ranging from small startups to global brands like IBM, Salesforce and Citi. “BG&A’s empirical methods, tailored processes and award-winning team provide the optimal resources to tell our story,” said Commit USA CRO & managing director Max Nirenberg.
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PSC-PR is named marketing and PR lead for Wildflower, a new restaurant operated by SVT Hospitality. PSC-PR will be handling media relations for the July 1 Wildflower launch, including brand development, executive media interview/presentation training and messaging, as well as influencer engagement. Led by Chef Jonathan Shepard, who previously oversaw operations inside such New York City restaurants as Michelin-starred Le Coucou, Momofuku, Nobu and Donatella, Wildflower offers a menu that blends classic American fare with Dominican, Puerto Rican and Korean influences. PSR-PR’s client roster also includes American Dream, Amazon Studios, Bacardi, Guinness and Dr. Sheffield's.
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Reach Global Marketing of Toronto wins Canada PR duties of Travel South USA, the official destination marketing organization of southern state tourism offices. Reach is tasked with representing Travel South USA partner states and elevating TSUSA’s Canadian presence through public relations, social media and influencer promotions, and strategic partnerships. “In 2019, we saw 2.89 million Canadians to the region,” said Travel South USA president & CEO Liz Bittner. “We know we need to strengthen our presence and enhance our strategy in preparation of the borders reopening and the shifts in consumer behavior.”
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
