 |
Bob Gold & Associates adds Commit USA, a global technology services company specializing in custom software and IoT solutions. The agency will help drive awareness for Commit USA and support the company’s expansion into North America. Founded in 2005, Commit has offices in New York, Israel and Ukraine, working with clients in such sectors as fintech, medtech, martech and consumer goods. To date, the company has designed over 1,200 projects for more than 1,000 companies, ranging from small startups to global brands like IBM, Salesforce and Citi. “BG&A’s empirical methods, tailored processes and award-winning team provide the optimal resources to tell our story,” said Commit USA CRO & managing director Max Nirenberg.
 |
PSC-PR is named marketing and PR lead for Wildflower, a new restaurant operated by SVT Hospitality. PSC-PR will be handling media relations for the July 1 Wildflower launch, including brand development, executive media interview/presentation training and messaging, as well as influencer engagement. Led by Chef Jonathan Shepard, who previously oversaw operations inside such New York City restaurants as Michelin-starred Le Coucou, Momofuku, Nobu and Donatella, Wildflower offers a menu that blends classic American fare with Dominican, Puerto Rican and Korean influences. PSR-PR’s client roster also includes American Dream, Amazon Studios, Bacardi, Guinness and Dr. Sheffield's.
 |
Reach Global Marketing of Toronto wins Canada PR duties of Travel South USA, the official destination marketing organization of southern state tourism offices. Reach is tasked with representing Travel South USA partner states and elevating TSUSA’s Canadian presence through public relations, social media and influencer promotions, and strategic partnerships. “In 2019, we saw 2.89 million Canadians to the region,” said Travel South USA president & CEO Liz Bittner. “We know we need to strengthen our presence and enhance our strategy in preparation of the borders reopening and the shifts in consumer behavior.”
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
