Bob Gold & Associates adds Commit USA, a global technology services company specializing in custom software and IoT solutions. The agency will help drive awareness for Commit USA and support the company’s expansion into North America. Founded in 2005, Commit has offices in New York, Israel and Ukraine, working with clients in such sectors as fintech, medtech, martech and consumer goods. To date, the company has designed over 1,200 projects for more than 1,000 companies, ranging from small startups to global brands like IBM, Salesforce and Citi. “BG&A’s empirical methods, tailored processes and award-winning team provide the optimal resources to tell our story,” said Commit USA CRO & managing director Max Nirenberg.
PSC-PR is named marketing and PR lead for Wildflower, a new restaurant operated by SVT Hospitality. PSC-PR will be handling media relations for the July 1 Wildflower launch, including brand development, executive media interview/presentation training and messaging, as well as influencer engagement. Led by Chef Jonathan Shepard, who previously oversaw operations inside such New York City restaurants as Michelin-starred Le Coucou, Momofuku, Nobu and Donatella, Wildflower offers a menu that blends classic American fare with Dominican, Puerto Rican and Korean influences. PSR-PR’s client roster also includes American Dream, Amazon Studios, Bacardi, Guinness and Dr. Sheffield's.
Reach Global Marketing of Toronto wins Canada PR duties of Travel South USA, the official destination marketing organization of southern state tourism offices. Reach is tasked with representing Travel South USA partner states and elevating TSUSA’s Canadian presence through public relations, social media and influencer promotions, and strategic partnerships. “In 2019, we saw 2.89 million Canadians to the region,” said Travel South USA president & CEO Liz Bittner. “We know we need to strengthen our presence and enhance our strategy in preparation of the borders reopening and the shifts in consumer behavior.”