Ruder Finn picks up PR duties for Singapore's National Volunteer and Philanthropy Centre. The agency will work to help position NVPC as a credible and trusted thought leader in the giving space, as well as highlighting the value of its programs and initiatives. NVPC is also looking to expand its reach to a regional audience by engaging in more dialogue and contributing to conversations within the sector. NVPC director, marketing and advocacy Jeffrey Tan said that Ruder Finn “displayed a good understanding of the giving landscape and is experienced in multiple facets of PR and communications, including versatility in engaging audiences through digital and virtual platforms, which is pivotal in these times."
Hill+Knowlton Strategies and Australia-based Cannings Purple are selected as global public relations partners for Raven SR, a Wyoming-based renewable fuel company. The agencies will support Raven SR’s media relations and digital activation as the company prepares for the deployment and commercialization of its carbon negative fuel technology, which converts waste into green hydrogen and synthetic fuels. Raven SR founder and CEO Matt W. Murdock said that H+K and Cannings Purple “stood out for their depth of expertise in renewables, their insights-driven approach to earned media and digital and their ability to activate collaborative teams on the ground in our key markets immediately.”
Glodow Nead Communications is leading national and local public relations efforts for the Downtown Boston Business Improvement District’s “It’s Time” campaign, which is designed to let audiences know that Boston’s 34-block Downtown District is open for business. Glodow Nead’s campaign focuses on the ways in which the Downtown Boston BID has supported businesses through the pandemic and in preparation for the reopening. It will also highlight the annual events that the BID has resumed hosting, including the Fourth of July’s Boston Harborfest, the Summer Street Arts Market and Dine Out Boston. Ronin Advertising is handling creative for the campaign “We have been patiently waiting for the day we could safely welcome everyone back to Downtown Boston and the ‘It’s Time’ campaign perfectly captures the range of emotions we are feeling now,” said Downtown Boston BID president and CEO Rosemarie Sansone. According to data collected by the BID, approximately 78 percent of ground-floor retailers and 65 percent of restaurants that were open pre-pandemic have now reopened to the public.