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Colangelo & Partners toasts Botter S.p.A., Italy's largest private wine producer in terms of revenue, as the company launches its first-ever integrated communications program in the US. The agency will be responsible for developing and executing a comprehensive communications strategy targeted to key media, trade members, consumer stakeholders and industry influencers. It will focus on engaging new and current consumers through strategic media relations, events, partnerships, and social media, with particular focus on the brands Gran Passione and Brilla! Prosecco. “The United States market is a key part of our export strategy, and we’re excited to amplify our presence here through our partnership with Colangelo & Partners,” said Botter head of marketing communications Annalisa Botter.
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Falls & Co. picks up American Greetings’ digital business unit, AGInteractive. Falls & Co. will leverage its expertise in media relations, advertising, social media, and influencer marketing to enhance brand awareness of the company’s SmashUps as a refreshed brand and product line. SmashUps are ecards that users can personalize by choosing options in a series of drop-down menus. The company’s lineup of SmashUps includes celebrity collaborations with Dolly Parton, Donny Osmond, Kevin Nealon, Shaquille O'Neal and William Shatner. "When Falls presented their proposal to our team, we were really impressed and excited. Not only did we know their team had the skills to back up their strategy for SmashUps, but their vision was aligned with ours from the very beginning,” said American Greetings executive director, direct to consumer business Rob Matousek.
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Fox Communications checks in at Raffles Hotels & Resorts, part of the Accor Group. The agency’s work for Raffles will focus on such press engagement strategies as daily press office support, news amplification and event management to enhance brand awareness and understanding. Fox Communications will also support the global launch activity of upcoming properties including Raffles Udaipur, India and Raffles The Palm in Dubai later this year, as well as Raffles Boston Back Bay Hotel & Residences and Raffles London at the OWO, both slated to debut in 2022. “To have a dynamic and well-connected PR partner is an essential part of our global communications strategy, and we are confident that this partnership will further position Raffles as the top luxury choice amongst consumers looking for purpose-led, authentic and personalized experiences,” said Raffles Hotels & Resorts vice president Jeannette Ho.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
