Colangelo & Partners toasts Botter S.p.A., Italy's largest private wine producer in terms of revenue, as the company launches its first-ever integrated communications program in the US. The agency will be responsible for developing and executing a comprehensive communications strategy targeted to key media, trade members, consumer stakeholders and industry influencers. It will focus on engaging new and current consumers through strategic media relations, events, partnerships, and social media, with particular focus on the brands Gran Passione and Brilla! Prosecco. “The United States market is a key part of our export strategy, and we’re excited to amplify our presence here through our partnership with Colangelo & Partners,” said Botter head of marketing communications Annalisa Botter.
Falls & Co. picks up American Greetings’ digital business unit, AGInteractive. Falls & Co. will leverage its expertise in media relations, advertising, social media, and influencer marketing to enhance brand awareness of the company’s SmashUps as a refreshed brand and product line. SmashUps are ecards that users can personalize by choosing options in a series of drop-down menus. The company’s lineup of SmashUps includes celebrity collaborations with Dolly Parton, Donny Osmond, Kevin Nealon, Shaquille O'Neal and William Shatner. "When Falls presented their proposal to our team, we were really impressed and excited. Not only did we know their team had the skills to back up their strategy for SmashUps, but their vision was aligned with ours from the very beginning,” said American Greetings executive director, direct to consumer business Rob Matousek.
Fox Communications checks in at Raffles Hotels & Resorts, part of the Accor Group. The agency’s work for Raffles will focus on such press engagement strategies as daily press office support, news amplification and event management to enhance brand awareness and understanding. Fox Communications will also support the global launch activity of upcoming properties including Raffles Udaipur, India and Raffles The Palm in Dubai later this year, as well as Raffles Boston Back Bay Hotel & Residences and Raffles London at the OWO, both slated to debut in 2022. “To have a dynamic and well-connected PR partner is an essential part of our global communications strategy, and we are confident that this partnership will further position Raffles as the top luxury choice amongst consumers looking for purpose-led, authentic and personalized experiences,” said Raffles Hotels & Resorts vice president Jeannette Ho.