Ballantines Public Relations lands West Hollywood Travel and Tourism Board, also known as Visit West Hollywood. The agency has been engaged to provide strategic guidance and execution to bring broad consumer and business awareness to the city’s location, image, businesses and industries. Visit West Hollywood’s long-term vision is to market the city as a first-choice visitor destination to business and leisure travelers. BPR’s roster of travel clients also includes Marriott International Lifestyle Brands, KAYAK, Grupo Vidanta and Pacifica Hotels.
The Berman Group picks up Alfred, the company behind Hello Alfred, an app-based personal assistant for renters, which recently announced a major U.S. expansion. The agency has also taken on agency of record duties for Kawa, an online platform that helps users find the right investment vehicles, and has been named national real estate agency for Latch, an operating system of software, products and services designed to improve buildings. Services for all three clients include national press and media management, content creation, social media strategy and thought leadership development.
Ditto adds Anatha, Rock and Unbabel to its roster of tech and finance clients. For Anatha, a cryptocurrency and DeFi (decentralized finance) ecosystem, Ditto is providing messaging and media training, media relations, executive thought leadership, social media services, and events management. Rock, a platform that powers remote work, has engaged the agency to provide services that include messaging, media relations, topic and issue ownership, and content creation. Ditto will work to boost brand awareness for AI-powered language operations platform Unbabel via messaging, media relations, thought leadership and content.