 |
Ballantines Public Relations lands West Hollywood Travel and Tourism Board, also known as Visit West Hollywood. The agency has been engaged to provide strategic guidance and execution to bring broad consumer and business awareness to the city’s location, image, businesses and industries. Visit West Hollywood’s long-term vision is to market the city as a first-choice visitor destination to business and leisure travelers. BPR’s roster of travel clients also includes Marriott International Lifestyle Brands, KAYAK, Grupo Vidanta and Pacifica Hotels.
 |
The Berman Group picks up Alfred, the company behind Hello Alfred, an app-based personal assistant for renters, which recently announced a major U.S. expansion. The agency has also taken on agency of record duties for Kawa, an online platform that helps users find the right investment vehicles, and has been named national real estate agency for Latch, an operating system of software, products and services designed to improve buildings. Services for all three clients include national press and media management, content creation, social media strategy and thought leadership development.
 |
Ditto adds Anatha, Rock and Unbabel to its roster of tech and finance clients. For Anatha, a cryptocurrency and DeFi (decentralized finance) ecosystem, Ditto is providing messaging and media training, media relations, executive thought leadership, social media services, and events management. Rock, a platform that powers remote work, has engaged the agency to provide services that include messaging, media relations, topic and issue ownership, and content creation. Ditto will work to boost brand awareness for AI-powered language operations platform Unbabel via messaging, media relations, thought leadership and content.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
