VF Corporation, a branded lifestyle apparel, footwear and accessories company, names Allegra Perry VP, investor relations, effective January 2022. Perry comes to the company from The Watches of Switzerland Group, where she has served as director of investor relations and corporate affairs, joining the company six months after its IPO to establish a new investor relations platform. She was previously head of strategic planning and investor relations for the British luxury goods brand Mulberry. At VF, Perry will be responsible for leading all aspects of the company’s investor relations program. “She brings the ideal blend of experience. having held senior-level roles across investment banking, business development and investor relations, all within the global apparel and retail sectors,” said VF chief financial officer Matt Puckett.
RENEWPR brings on Jessica Lass as one of the agency’s team of independent public relations professionals. The founder of Lass Consulting, Lass has served as senior director of communications at the Energy Foundation and director of communications at Aclima, a platform that helps governments, communities and enterprise customers measure air pollution and greenhouse gases. She has also worked with RENEWPR president Ben Finzel at FleishmanHillard. “Jessica is an accomplished PR professional with experience at agencies, non-profits and foundations in her portfolio,” said Finzel. “She’s launched brands, served as spokesperson for an environmental NGO and a foundation and responded to crises and related communications challenges.”
Robocorp, an open-source process automation platform, appoints Dave Dabbah as chief marketing officer. Most recently, Dabbah was CMO at customer lifecycle management and mobile marketing company CleverTap. Prior to that he was VP of marketing for Agora.io, VP of marketing at Ephox, and VP of marketing at Lyris. "In addition to his experience building, leading, and scaling marketing teams, Dave brings a bold vision to Robocorp," said co-founder and CEO Antti Karjalainen.