 |
Wagstaff Media & Marketing takes the James Beard Foundation. The firm will represent the Foundation in its marketing and communications efforts surrounding its national programming, awards and leadership. The team will be led by Valerie Wilson, who recently rejoined Wagstaff as managing director, culture and lifestyle, and brings over 20 years of hospitality, lifestyle, and cultural marketing experience. "Wagstaff's breadth of industry knowledge, demonstrated commitment and alignment to the foundation's core values, and its national and international reach make them ideal partners to help us amplify this work," said James Beard Foundation CEO Clare Reichenbach.
 |
Allison+Partners is named public relations agency of record for Groupon. The agency will support Groupon's brand and corporate positioning efforts by executing ideas that leverage its recently expanded local experience inventory and improved customer and merchant experiences. Allison+Partners will also help drive Groupon's upcoming holiday campaign that positions experiences as the must-have gifts this holiday season. "We've made some of the biggest fundamental changes ever to the Groupon marketplace, and we're excited to have Allison+Partners help us tell our story," said Groupon chief communications officer Jennifer Beugelmans. "A+P's fresh perspective and ability to think outside the box are already helping move the needle with our core audiences."
 |
MSS Media is partnering with the Florida Air National Guard on an integrated digital recruitment and brand awareness campaign. The agency's efforts will include digital out-of-home, social and mobile channels, focusing on key markets in Florida, including Tampa, Jacksonville, Orlando, Panama City, Melbourne and Daytona. MSS Media will provide an optimized and detailed digital media plan, purchase and place all required advertising, and work to improve campaign results. The firm's past and current federal clients include the U.S. Air Force, the U.S. Marines, the U.S. Army, the Army National Guard, and the U.S. Census Bureau.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
