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Wagstaff Media & Marketing takes the James Beard Foundation. The firm will represent the Foundation in its marketing and communications efforts surrounding its national programming, awards and leadership. The team will be led by Valerie Wilson, who recently rejoined Wagstaff as managing director, culture and lifestyle, and brings over 20 years of hospitality, lifestyle, and cultural marketing experience. "Wagstaff's breadth of industry knowledge, demonstrated commitment and alignment to the foundation's core values, and its national and international reach make them ideal partners to help us amplify this work," said James Beard Foundation CEO Clare Reichenbach.
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Allison+Partners is named public relations agency of record for Groupon. The agency will support Groupon's brand and corporate positioning efforts by executing ideas that leverage its recently expanded local experience inventory and improved customer and merchant experiences. Allison+Partners will also help drive Groupon's upcoming holiday campaign that positions experiences as the must-have gifts this holiday season. "We've made some of the biggest fundamental changes ever to the Groupon marketplace, and we're excited to have Allison+Partners help us tell our story," said Groupon chief communications officer Jennifer Beugelmans. "A+P's fresh perspective and ability to think outside the box are already helping move the needle with our core audiences."
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MSS Media is partnering with the Florida Air National Guard on an integrated digital recruitment and brand awareness campaign. The agency's efforts will include digital out-of-home, social and mobile channels, focusing on key markets in Florida, including Tampa, Jacksonville, Orlando, Panama City, Melbourne and Daytona. MSS Media will provide an optimized and detailed digital media plan, purchase and place all required advertising, and work to improve campaign results. The firm's past and current federal clients include the U.S. Air Force, the U.S. Marines, the U.S. Army, the Army National Guard, and the U.S. Census Bureau.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
