Wagstaff Media & Marketing takes the James Beard Foundation. The firm will represent the Foundation in its marketing and communications efforts surrounding its national programming, awards and leadership. The team will be led by Valerie Wilson, who recently rejoined Wagstaff as managing director, culture and lifestyle, and brings over 20 years of hospitality, lifestyle, and cultural marketing experience. "Wagstaff's breadth of industry knowledge, demonstrated commitment and alignment to the foundation's core values, and its national and international reach make them ideal partners to help us amplify this work," said James Beard Foundation CEO Clare Reichenbach.
Allison+Partners is named public relations agency of record for Groupon. The agency will support Groupon's brand and corporate positioning efforts by executing ideas that leverage its recently expanded local experience inventory and improved customer and merchant experiences. Allison+Partners will also help drive Groupon's upcoming holiday campaign that positions experiences as the must-have gifts this holiday season. "We've made some of the biggest fundamental changes ever to the Groupon marketplace, and we're excited to have Allison+Partners help us tell our story," said Groupon chief communications officer Jennifer Beugelmans. "A+P's fresh perspective and ability to think outside the box are already helping move the needle with our core audiences."
MSS Media is partnering with the Florida Air National Guard on an integrated digital recruitment and brand awareness campaign. The agency's efforts will include digital out-of-home, social and mobile channels, focusing on key markets in Florida, including Tampa, Jacksonville, Orlando, Panama City, Melbourne and Daytona. MSS Media will provide an optimized and detailed digital media plan, purchase and place all required advertising, and work to improve campaign results. The firm's past and current federal clients include the U.S. Air Force, the U.S. Marines, the U.S. Army, the Army National Guard, and the U.S. Census Bureau.