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Wagstaff Media & Marketing takes the James Beard Foundation. The firm will represent the Foundation in its marketing and communications efforts surrounding its national programming, awards and leadership. The team will be led by Valerie Wilson, who recently rejoined Wagstaff as managing director, culture and lifestyle, and brings over 20 years of hospitality, lifestyle, and cultural marketing experience. "Wagstaff's breadth of industry knowledge, demonstrated commitment and alignment to the foundation's core values, and its national and international reach make them ideal partners to help us amplify this work," said James Beard Foundation CEO Clare Reichenbach.
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Allison+Partners is named public relations agency of record for Groupon. The agency will support Groupon's brand and corporate positioning efforts by executing ideas that leverage its recently expanded local experience inventory and improved customer and merchant experiences. Allison+Partners will also help drive Groupon's upcoming holiday campaign that positions experiences as the must-have gifts this holiday season. "We've made some of the biggest fundamental changes ever to the Groupon marketplace, and we're excited to have Allison+Partners help us tell our story," said Groupon chief communications officer Jennifer Beugelmans. "A+P's fresh perspective and ability to think outside the box are already helping move the needle with our core audiences."
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MSS Media is partnering with the Florida Air National Guard on an integrated digital recruitment and brand awareness campaign. The agency's efforts will include digital out-of-home, social and mobile channels, focusing on key markets in Florida, including Tampa, Jacksonville, Orlando, Panama City, Melbourne and Daytona. MSS Media will provide an optimized and detailed digital media plan, purchase and place all required advertising, and work to improve campaign results. The firm's past and current federal clients include the U.S. Air Force, the U.S. Marines, the U.S. Army, the Army National Guard, and the U.S. Census Bureau.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
