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Champion picks up Rustika Café and Bakery. Champion’s scope of work is focused on building brand awareness and driving qualified franchisee leads throughout Arizona, Florida, Texas and other target markets. Founded in 1994, Rustika Café and Bakery is a family-owned and operated establishment with five locations in the Houston area. It also ships its [ cakes and empanadas nationwide through delivery platform Goldbelly. “We have no doubt that Champion’s franchising expertise and savvy media strategies will help us achieve our expansion goals,” said Rustika CEO Marco Reznick.
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Adam Ritchie Brand Direction is engaged by the Water Environment Federation, a trade organization for water quality professionals around the world, to provide idea creation services for a public engagement campaign around the role the users play in a circular resource society. WEF’s mission is to connect water professionals, enrich the expertise of water professionals, increase the awareness of the impact and value of water and provide a platform for water sector innovation.
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Altus Marketing scoops up US fundraising marketing agency of record for Hope for Justice, an international nonprofit whose mission is to bring an end to modern slavery by preventing exploitation, rescuing victims, restoring lives and reforming society. Altus Marketing will work with the organization to launch a US-based direct response fundraising program designed to maximize donor growth. "With the support of Altus Marketing, we will be able to locate and build relationships with like-minded donors in the U.S. to fund our efforts to locate, free and restore lives impacted by human trafficking both in the states and abroad," said Hope for Justice chief executive officer Tim Nelson.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
