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Champion picks up Rustika Café and Bakery. Champion’s scope of work is focused on building brand awareness and driving qualified franchisee leads throughout Arizona, Florida, Texas and other target markets. Founded in 1994, Rustika Café and Bakery is a family-owned and operated establishment with five locations in the Houston area. It also ships its [ cakes and empanadas nationwide through delivery platform Goldbelly. “We have no doubt that Champion’s franchising expertise and savvy media strategies will help us achieve our expansion goals,” said Rustika CEO Marco Reznick.
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Adam Ritchie Brand Direction is engaged by the Water Environment Federation, a trade organization for water quality professionals around the world, to provide idea creation services for a public engagement campaign around the role the users play in a circular resource society. WEF’s mission is to connect water professionals, enrich the expertise of water professionals, increase the awareness of the impact and value of water and provide a platform for water sector innovation.
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Altus Marketing scoops up US fundraising marketing agency of record for Hope for Justice, an international nonprofit whose mission is to bring an end to modern slavery by preventing exploitation, rescuing victims, restoring lives and reforming society. Altus Marketing will work with the organization to launch a US-based direct response fundraising program designed to maximize donor growth. "With the support of Altus Marketing, we will be able to locate and build relationships with like-minded donors in the U.S. to fund our efforts to locate, free and restore lives impacted by human trafficking both in the states and abroad," said Hope for Justice chief executive officer Tim Nelson.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
