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| Nicolla Hewitt |
Saudi Arabia has hired Nicolla Hewitt Communications Corp. for outreach to broadcast, print and social media about the reforms and changes underway in the Kingdom under its de facto ruler Crown Prince Mohammed bin Salman.
Nicolla Hewitt has more than 30 years of media experience, working for CBS, ABC, NBC and Yahoo!
On behalf of Saudi Arabia’s Media Ministry NHCC conducted outreach to CNN’s Nic Robertson, CBS’ Norah O’Donnell/Margaret Brennan, Time’s Dan Stewart, Fox News’ Eric Shawn, Bloomberg’s Vivian Nereim, BBC America’s Sarah Robbins, Travel + Leisure’s Paul Brady, New York Post’s Paula Froelich, NBC’s Natasha Lebedeva and Harper’s Bazaar’s Eleonore Marchand, according to its FARA filing.
The firm pitched a broad range of topics including energy, ARAMCO, tourism, fashion, economic reform, Yemen, defense, G20 summit, NEOM and Prince Turki’s book.
Besides Saudi Arabia, NHCC has done PR work for Autism Speaks, Rockefeller Foundation, Bloomberg Philanthropies, Stand Up to Cancer, Virgin Unite and Turquoise Mountain, which is the foundation launched by the Prince of Wales.


TSG Advocates has inked a $240K one-year pact to provide PA and government relations services to the Brazilian Trade and Investment Promotion Agency.
KARV is providing strategic communications to the American-Uzbek Business and Investment Council to promote US economic ties with the central Asian country.
Bethesda-based Tricuro has signed on South Korea for strategic communications support, messaging development, and media outreach related to US-Korea economic relations.
Ballard Partners has signed on to represent Turkiye’s Ministry of National Defense on matters regarding security issues related to the U.S.
The Kurdistan Regional Government of Iraq, which has been hit hard by the US/Iran war, has retained Continental Strategy to promote its interests among US policymakers, business leaders and key decision-makers.



