Saudi Arabia has hired Nicolla Hewitt Communications Corp. for outreach to broadcast, print and social media about the reforms and changes underway in the Kingdom under its de facto ruler Crown Prince Mohammed bin Salman.
Nicolla Hewitt has more than 30 years of media experience, working for CBS, ABC, NBC and Yahoo!
On behalf of Saudi Arabia’s Media Ministry NHCC conducted outreach to CNN’s Nic Robertson, CBS’ Norah O’Donnell/Margaret Brennan, Time’s Dan Stewart, Fox News’ Eric Shawn, Bloomberg’s Vivian Nereim, BBC America’s Sarah Robbins, Travel + Leisure’s Paul Brady, New York Post’s Paula Froelich, NBC’s Natasha Lebedeva and Harper’s Bazaar’s Eleonore Marchand, according to its FARA filing.
The firm pitched a broad range of topics including energy, ARAMCO, tourism, fashion, economic reform, Yemen, defense, G20 summit, NEOM and Prince Turki’s book.
Besides Saudi Arabia, NHCC has done PR work for Autism Speaks, Rockefeller Foundation, Bloomberg Philanthropies, Stand Up to Cancer, Virgin Unite and Turquoise Mountain, which is the foundation launched by the Prince of Wales.