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| Chef Bobby Flay and Nacho |
[K]overt Creative signs up Made by Nacho, a cat food brand from by chef Bobby Flay (and his "Instagram-obsessed cat," Nacho). It will work to elevate awareness and expand reach of the brand amongst key media and influencer stakeholders. Made by Nacho, which was launched in spring 2021, was developed with the assistance of Dr. Katja Lang, Nacho's lifelong vet. Kovert's clients include Microsoft, Beam Suntory's Maker's Mark and "Jimmy Kimmel Live."
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Rachel Harrison Communications checks out Fairmont Pacific Rim's Botanist and The Lobby Lounge & RawBar. RHC will be overseeing PR, creative ideation and media relations for the client. Fairmont Pacific Rim is part of the Fairmont Hotels & Resorts chain, which operates more than 80 properties worldwide. Located in downtown Vancouver, the property offers unobstructed mountain and harbor views.
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Mercury GSE, which provides ground service equipment worldwide, picks The Aviation Agency. The firm will develop and deploy an integrated marketing campaign focusing on advertising, media and PR to help build greater awareness of Mercury across the industry. Founded in 1948 by former Flying Tigers personnel to refuel and service aircraft at LAX, Mercury offers full rental, sales, and leasing of ground support equipment, as well as zero-time refurbishment capabilities. "They share our passion for providing top-tier results and will help to cement us as the leader in ground service equipment providers," said Mercury president Jason Gendron.
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Zapwater Communications promotes Hestan Culinary. It will oversee media relations, influencer marketing, strategic partnerships and events. Zapwater will work with Hestan Culinary to increase awareness about its brand, product offerings and innovations among consumers. Hestan founder Stanley Cheng pioneered hard-anodized aluminum cookware in the 1970s—the breakthrough that ushered in nonstick cookware. "We look forward to the agency's fresh ideas and modern approach to public relations and influencer marketing," said Hestan Culinary managing director and co-founder Pamela Stafford.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
