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| Chef Bobby Flay and Nacho |
[K]overt Creative signs up Made by Nacho, a cat food brand from by chef Bobby Flay (and his "Instagram-obsessed cat," Nacho). It will work to elevate awareness and expand reach of the brand amongst key media and influencer stakeholders. Made by Nacho, which was launched in spring 2021, was developed with the assistance of Dr. Katja Lang, Nacho's lifelong vet. Kovert's clients include Microsoft, Beam Suntory's Maker's Mark and "Jimmy Kimmel Live."
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Rachel Harrison Communications checks out Fairmont Pacific Rim's Botanist and The Lobby Lounge & RawBar. RHC will be overseeing PR, creative ideation and media relations for the client. Fairmont Pacific Rim is part of the Fairmont Hotels & Resorts chain, which operates more than 80 properties worldwide. Located in downtown Vancouver, the property offers unobstructed mountain and harbor views.
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Mercury GSE, which provides ground service equipment worldwide, picks The Aviation Agency. The firm will develop and deploy an integrated marketing campaign focusing on advertising, media and PR to help build greater awareness of Mercury across the industry. Founded in 1948 by former Flying Tigers personnel to refuel and service aircraft at LAX, Mercury offers full rental, sales, and leasing of ground support equipment, as well as zero-time refurbishment capabilities. "They share our passion for providing top-tier results and will help to cement us as the leader in ground service equipment providers," said Mercury president Jason Gendron.
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Zapwater Communications promotes Hestan Culinary. It will oversee media relations, influencer marketing, strategic partnerships and events. Zapwater will work with Hestan Culinary to increase awareness about its brand, product offerings and innovations among consumers. Hestan founder Stanley Cheng pioneered hard-anodized aluminum cookware in the 1970s—the breakthrough that ushered in nonstick cookware. "We look forward to the agency's fresh ideas and modern approach to public relations and influencer marketing," said Hestan Culinary managing director and co-founder Pamela Stafford.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
