|Chef Bobby Flay and Nacho|
[K]overt Creative signs up Made by Nacho, a cat food brand from by chef Bobby Flay (and his "Instagram-obsessed cat," Nacho). It will work to elevate awareness and expand reach of the brand amongst key media and influencer stakeholders. Made by Nacho, which was launched in spring 2021, was developed with the assistance of Dr. Katja Lang, Nacho's lifelong vet. Kovert's clients include Microsoft, Beam Suntory's Maker's Mark and "Jimmy Kimmel Live."
Rachel Harrison Communications checks out Fairmont Pacific Rim's Botanist and The Lobby Lounge & RawBar. RHC will be overseeing PR, creative ideation and media relations for the client. Fairmont Pacific Rim is part of the Fairmont Hotels & Resorts chain, which operates more than 80 properties worldwide. Located in downtown Vancouver, the property offers unobstructed mountain and harbor views.
Mercury GSE, which provides ground service equipment worldwide, picks The Aviation Agency. The firm will develop and deploy an integrated marketing campaign focusing on advertising, media and PR to help build greater awareness of Mercury across the industry. Founded in 1948 by former Flying Tigers personnel to refuel and service aircraft at LAX, Mercury offers full rental, sales, and leasing of ground support equipment, as well as zero-time refurbishment capabilities. "They share our passion for providing top-tier results and will help to cement us as the leader in ground service equipment providers," said Mercury president Jason Gendron.
Zapwater Communications promotes Hestan Culinary. It will oversee media relations, influencer marketing, strategic partnerships and events. Zapwater will work with Hestan Culinary to increase awareness about its brand, product offerings and innovations among consumers. Hestan founder Stanley Cheng pioneered hard-anodized aluminum cookware in the 1970s—the breakthrough that ushered in nonstick cookware. "We look forward to the agency's fresh ideas and modern approach to public relations and influencer marketing," said Hestan Culinary managing director and co-founder Pamela Stafford.