 |
| Chef Bobby Flay and Nacho |
[K]overt Creative signs up Made by Nacho, a cat food brand from by chef Bobby Flay (and his "Instagram-obsessed cat," Nacho). It will work to elevate awareness and expand reach of the brand amongst key media and influencer stakeholders. Made by Nacho, which was launched in spring 2021, was developed with the assistance of Dr. Katja Lang, Nacho's lifelong vet. Kovert's clients include Microsoft, Beam Suntory's Maker's Mark and "Jimmy Kimmel Live."
 |
Rachel Harrison Communications checks out Fairmont Pacific Rim's Botanist and The Lobby Lounge & RawBar. RHC will be overseeing PR, creative ideation and media relations for the client. Fairmont Pacific Rim is part of the Fairmont Hotels & Resorts chain, which operates more than 80 properties worldwide. Located in downtown Vancouver, the property offers unobstructed mountain and harbor views.
 |
Mercury GSE, which provides ground service equipment worldwide, picks The Aviation Agency. The firm will develop and deploy an integrated marketing campaign focusing on advertising, media and PR to help build greater awareness of Mercury across the industry. Founded in 1948 by former Flying Tigers personnel to refuel and service aircraft at LAX, Mercury offers full rental, sales, and leasing of ground support equipment, as well as zero-time refurbishment capabilities. "They share our passion for providing top-tier results and will help to cement us as the leader in ground service equipment providers," said Mercury president Jason Gendron.
 |
Zapwater Communications promotes Hestan Culinary. It will oversee media relations, influencer marketing, strategic partnerships and events. Zapwater will work with Hestan Culinary to increase awareness about its brand, product offerings and innovations among consumers. Hestan founder Stanley Cheng pioneered hard-anodized aluminum cookware in the 1970s—the breakthrough that ushered in nonstick cookware. "We look forward to the agency's fresh ideas and modern approach to public relations and influencer marketing," said Hestan Culinary managing director and co-founder Pamela Stafford.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
