The Vokol Group signs on to provide strategic messaging, media and public relations for The Magdalen House, a North Texas non-profit agency that offers comprehensive, no-cost services to help women achieve and sustain recovery from alcoholism. "The team at The Vokol Group is unwavering in its commitment to bold, brave ideas. Their capabilities in public relations, community connectivity and commitment to creativity make them uniquely equipped to build awareness of our mission and the community we serve," said The Magdalen House executive director Lisa Kroencke.
COHN Marketing picks up Craig Hospital. The Denver-based agency will lead branding, advertising, digital, social media and public relations to reflect the hospital's mission, the differentiation of its services and its unique Culture of Care. A neurorehabilitation and research hospital for people who have sustained spinal cord and/or brain injuries, Craig Hospital has been ranked as a top 10 rehabilitation hospital by U.S. News & World Report for 32 consecutive years.
POV Sports Marketing is chosen by Rothman Orthopaedic Institute to serve as its first sports marketing agency of record. The women-owned, boutique firm will manage and activate the Institute’s sports partnerships, as well as provide strategic counsel into future associations for the brand. Rothman partners with organizations that include the Philadelphia Eagles, Philadelphia Phillies, Philadelphia 76ers, Villanova University Athletics, Saint Joseph's University Athletics, the Big EAST Conference and The Radio City Rockettes. “Rothman Orthopaedics is always looking for new and innovative ways to increase our brand value as well as connect with potential patients through the sports partnership lens," said Rothman president Alexander Vaccaro.