9th Wonder Agency, a minority-owned independent marketing agency, is engaged by the Houston Health Department to partner on a creative campaign to accelerate COVID-19 vaccinations among hesitant populations. Kicking off in Q1 2022, the campaign will aim to provide clarity on the misinformation that surrounds the COVID-19 vaccine. 9thWonder will utilize its geo-based data platforms to pinpoint minority cohorts and unvaccinated populations in the greater Houston area and then follow up on that data through strategic cross-cultural messaging and digital implementation. "Building trust and ensuring access to vaccines among these groups is crucial in order to save lives and slow the infection rate here in Houston," said Houston Health Department chief communications & public affairs officer Scott Packard.
Powerhouse Communications is named US public relations agency of record for French-Asian bakery café chain TOUS les JOURS. Powerhouse will execute comprehensive media relations strategies aimed at local consumers, restaurant/franchise industry, and national business media. It will also work to generate maximum exposure for the brand and its products. Founded in South Korea in 1997, TOUS les JOURS has over 70 US locations in 20 states and plans to open 30 more locations this year. "We're confident the agency's specialized expertise will help to significantly fuel our growth mission," said TOUS les JOURS chief executive officer Tony Ahn.
Media Cause, a San Francisco-based marketing agency that helps nonprofit organizations grow and accelerate their missions, is working with the It Gets Better Project, a nonprofit organization that works with lesbian, gay, bisexual, transgender and queer youth. The agency will work to build awareness and activate critical audiences for its "50 States. 50 Grants. 5,000 Voices" campaign, which is soliciting ideas for projects designed to promote greater inclusion of LGBTQ+ students, with the opportunity to secure grants of up to $10,000. "With their commitment and track record of helping organizations focused on social good missions, Media Cause was an ideal choice to build awareness for this important effort," said It Gets Better Project director of brand marketing, content & creative Eboni Munn.