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9th Wonder Agency, a minority-owned independent marketing agency, is engaged by the Houston Health Department to partner on a creative campaign to accelerate COVID-19 vaccinations among hesitant populations. Kicking off in Q1 2022, the campaign will aim to provide clarity on the misinformation that surrounds the COVID-19 vaccine. 9thWonder will utilize its geo-based data platforms to pinpoint minority cohorts and unvaccinated populations in the greater Houston area and then follow up on that data through strategic cross-cultural messaging and digital implementation. "Building trust and ensuring access to vaccines among these groups is crucial in order to save lives and slow the infection rate here in Houston," said Houston Health Department chief communications & public affairs officer Scott Packard.
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Powerhouse Communications is named US public relations agency of record for French-Asian bakery café chain TOUS les JOURS. Powerhouse will execute comprehensive media relations strategies aimed at local consumers, restaurant/franchise industry, and national business media. It will also work to generate maximum exposure for the brand and its products. Founded in South Korea in 1997, TOUS les JOURS has over 70 US locations in 20 states and plans to open 30 more locations this year. "We're confident the agency's specialized expertise will help to significantly fuel our growth mission," said TOUS les JOURS chief executive officer Tony Ahn.
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Media Cause, a San Francisco-based marketing agency that helps nonprofit organizations grow and accelerate their missions, is working with the It Gets Better Project, a nonprofit organization that works with lesbian, gay, bisexual, transgender and queer youth. The agency will work to build awareness and activate critical audiences for its "50 States. 50 Grants. 5,000 Voices" campaign, which is soliciting ideas for projects designed to promote greater inclusion of LGBTQ+ students, with the opportunity to secure grants of up to $10,000. "With their commitment and track record of helping organizations focused on social good missions, Media Cause was an ideal choice to build awareness for this important effort," said It Gets Better Project director of brand marketing, content & creative Eboni Munn.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
