Rosen Group lands Bethel Woods Center for the Arts—a non-profit performance venue, museum and site of the 1969 Woodstock festival. Rosen Group will provide dedicated media relations and strategic communications support for Bethel Woods and its programming, and usher in a new series of events and activations beginning with the TAP® New York Craft Beer & Food Festival. “Rosen Group’s considerable communications and media relations expertise across many sectors makes them the perfect partner to help broaden our communications reach and further highlight all the shared experiences Bethel Woods has to offer,” said Bethel Woods Center for the Arts senior director marketing & communications Susan Fraysse Russ.
Kite Hill PR picks up PROTEUS, an undersea station being developed by Fabien Cousteau, the grandson of ocean explorer Jacques Cousteau, off the coast of Curaçao. Kite Hill’s work will include earned media and mission-driven strategies, with the goal of attracting partner deals and technology advancements. Being billed as the “international space station of the ocean,” PROTEUS will function as a global collaboration platform for researchers, academics, private companies, scientists and NGOs. “We wanted to work with thought leadership and media relations specialists with a strong background in technology,” said Proteus Ocean Group CEO Lisa Marrocchino. “Kite Hill PR has a notable track record of collaborating with its clients to navigate and develop high-level strategies for pro-social initiatives and delivering outstanding results.”
Ripley PR adds Modine Coatings, the commercial and industrial HVAC coatings division of Modine Manufacturing Company. The partnership expands the agency’s relationship with Modine. Since 2016, Ripley PR has helped the company’s HVAC manufacturing division enhance its market position and strengthen its brand with strategic media placement, content marketing and communications support. “Heather Ripley and her team have a track record of success and a demonstrated ability to deliver meaningful results in the HVAC, manufacturing and B2B sectors,” said Modine Coatings director of sales and marketing Dan Fisher.