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Rosen Group lands Bethel Woods Center for the Arts—a non-profit performance venue, museum and site of the 1969 Woodstock festival. Rosen Group will provide dedicated media relations and strategic communications support for Bethel Woods and its programming, and usher in a new series of events and activations beginning with the TAP® New York Craft Beer & Food Festival. “Rosen Group’s considerable communications and media relations expertise across many sectors makes them the perfect partner to help broaden our communications reach and further highlight all the shared experiences Bethel Woods has to offer,” said Bethel Woods Center for the Arts senior director marketing & communications Susan Fraysse Russ.
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Kite Hill PR picks up PROTEUS, an undersea station being developed by Fabien Cousteau, the grandson of ocean explorer Jacques Cousteau, off the coast of Curaçao. Kite Hill’s work will include earned media and mission-driven strategies, with the goal of attracting partner deals and technology advancements. Being billed as the “international space station of the ocean,” PROTEUS will function as a global collaboration platform for researchers, academics, private companies, scientists and NGOs. “We wanted to work with thought leadership and media relations specialists with a strong background in technology,” said Proteus Ocean Group CEO Lisa Marrocchino. “Kite Hill PR has a notable track record of collaborating with its clients to navigate and develop high-level strategies for pro-social initiatives and delivering outstanding results.”
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Ripley PR adds Modine Coatings, the commercial and industrial HVAC coatings division of Modine Manufacturing Company. The partnership expands the agency’s relationship with Modine. Since 2016, Ripley PR has helped the company’s HVAC manufacturing division enhance its market position and strengthen its brand with strategic media placement, content marketing and communications support. “Heather Ripley and her team have a track record of success and a demonstrated ability to deliver meaningful results in the HVAC, manufacturing and B2B sectors,” said Modine Coatings director of sales and marketing Dan Fisher.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
