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Champion signs on Taziki’s Mediterranean Café, a Birmingham, AL-based fast-casual restaurant chain. Champion will work to build brand awareness for Taziki’s on a local and national level. The agency will also introduce Taziki’s to new markets (including the upcoming grand opening of the chain’s 100th restaurant), provide ideation for marketing programs, and create unique storytelling opportunities to highlight Taziki’s story. Taziki’s embraces the Mediterranean lifestyle in its menu, offering primarily plant-based dishes, health oils instead of butters, herbs and spice for optimal flavor, limited red meat, and fish and poultry. “Finding a national partner with expertise in restaurants was a critical step for us in our quest to grow,” said Taziki’s senior director of marketing Julie Wade.
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Marino picks up North American PR duties for Ownly, an e-commerce platform for the home buying process. The agency will work to generate brand exposure via print, radio, TV and online, as well as overseeing awards, events and thought leadership activities. Ownly’s software-as-a-service lets customers shop, finance, and buy new homes online, from any device. It works in partnership with ERP, CRM, and lot management software providers to deliver data and analytics into customer shopping behaviors as well as shopping preferences.
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BizCom Associates adds Denver-based home improvement brand Sam the Concrete Man to its client roster. BizCom has already played a critical role in securing coverage to highlight the brand’s growth, and spearheaded the recent announcement of its 2021 developments. Sam the Concrete Man’s services include residential and commercial flatwork and concrete projects. The company more than doubled the size of its franchise network in 2021. “We are in the process of building a strong foundation to establish this brand as a force to be reckoned,” said BizCom COO Monica Feid.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
