Champion signs on Taziki’s Mediterranean Café, a Birmingham, AL-based fast-casual restaurant chain. Champion will work to build brand awareness for Taziki’s on a local and national level. The agency will also introduce Taziki’s to new markets (including the upcoming grand opening of the chain’s 100th restaurant), provide ideation for marketing programs, and create unique storytelling opportunities to highlight Taziki’s story. Taziki’s embraces the Mediterranean lifestyle in its menu, offering primarily plant-based dishes, health oils instead of butters, herbs and spice for optimal flavor, limited red meat, and fish and poultry. “Finding a national partner with expertise in restaurants was a critical step for us in our quest to grow,” said Taziki’s senior director of marketing Julie Wade.
Marino picks up North American PR duties for Ownly, an e-commerce platform for the home buying process. The agency will work to generate brand exposure via print, radio, TV and online, as well as overseeing awards, events and thought leadership activities. Ownly’s software-as-a-service lets customers shop, finance, and buy new homes online, from any device. It works in partnership with ERP, CRM, and lot management software providers to deliver data and analytics into customer shopping behaviors as well as shopping preferences.
BizCom Associates adds Denver-based home improvement brand Sam the Concrete Man to its client roster. BizCom has already played a critical role in securing coverage to highlight the brand’s growth, and spearheaded the recent announcement of its 2021 developments. Sam the Concrete Man’s services include residential and commercial flatwork and concrete projects. The company more than doubled the size of its franchise network in 2021. “We are in the process of building a strong foundation to establish this brand as a force to be reckoned,” said BizCom COO Monica Feid.