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Champion signs on Taziki’s Mediterranean Café, a Birmingham, AL-based fast-casual restaurant chain. Champion will work to build brand awareness for Taziki’s on a local and national level. The agency will also introduce Taziki’s to new markets (including the upcoming grand opening of the chain’s 100th restaurant), provide ideation for marketing programs, and create unique storytelling opportunities to highlight Taziki’s story. Taziki’s embraces the Mediterranean lifestyle in its menu, offering primarily plant-based dishes, health oils instead of butters, herbs and spice for optimal flavor, limited red meat, and fish and poultry. “Finding a national partner with expertise in restaurants was a critical step for us in our quest to grow,” said Taziki’s senior director of marketing Julie Wade.
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Marino picks up North American PR duties for Ownly, an e-commerce platform for the home buying process. The agency will work to generate brand exposure via print, radio, TV and online, as well as overseeing awards, events and thought leadership activities. Ownly’s software-as-a-service lets customers shop, finance, and buy new homes online, from any device. It works in partnership with ERP, CRM, and lot management software providers to deliver data and analytics into customer shopping behaviors as well as shopping preferences.
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BizCom Associates adds Denver-based home improvement brand Sam the Concrete Man to its client roster. BizCom has already played a critical role in securing coverage to highlight the brand’s growth, and spearheaded the recent announcement of its 2021 developments. Sam the Concrete Man’s services include residential and commercial flatwork and concrete projects. The company more than doubled the size of its franchise network in 2021. “We are in the process of building a strong foundation to establish this brand as a force to be reckoned,” said BizCom COO Monica Feid.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
