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Champion signs on Taziki’s Mediterranean Café, a Birmingham, AL-based fast-casual restaurant chain. Champion will work to build brand awareness for Taziki’s on a local and national level. The agency will also introduce Taziki’s to new markets (including the upcoming grand opening of the chain’s 100th restaurant), provide ideation for marketing programs, and create unique storytelling opportunities to highlight Taziki’s story. Taziki’s embraces the Mediterranean lifestyle in its menu, offering primarily plant-based dishes, health oils instead of butters, herbs and spice for optimal flavor, limited red meat, and fish and poultry. “Finding a national partner with expertise in restaurants was a critical step for us in our quest to grow,” said Taziki’s senior director of marketing Julie Wade.
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Marino picks up North American PR duties for Ownly, an e-commerce platform for the home buying process. The agency will work to generate brand exposure via print, radio, TV and online, as well as overseeing awards, events and thought leadership activities. Ownly’s software-as-a-service lets customers shop, finance, and buy new homes online, from any device. It works in partnership with ERP, CRM, and lot management software providers to deliver data and analytics into customer shopping behaviors as well as shopping preferences.
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BizCom Associates adds Denver-based home improvement brand Sam the Concrete Man to its client roster. BizCom has already played a critical role in securing coverage to highlight the brand’s growth, and spearheaded the recent announcement of its 2021 developments. Sam the Concrete Man’s services include residential and commercial flatwork and concrete projects. The company more than doubled the size of its franchise network in 2021. “We are in the process of building a strong foundation to establish this brand as a force to be reckoned,” said BizCom COO Monica Feid.
The Pollack Group is named AOR for Tower Cancer Research Foundation, a nonprofit advancing cancer research, supporting patients and families, and educating communities to improve cancer care across the U.S... Firecracker PR signs high-luxury lifestyle brand Magnifica and its parent corporation CIG Companies, which develops, builds and funds large sustainable and real estate projects... MMGY Wagstaff is engaged by wine producer Gérard Bertrand Group as PR and marketing agency of record for the US... Laura Davidson Public Relations lands lands Castle Hill Inn in Newport, RI.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
