Bianchi Public Relations is named PR agency of record for SAE International, a professional organization committed to advancing mobility knowledge and solutions. Bianchi PR will provide ongoing public relations and media relations for SAE products, including journals, books and technical papers, automotive and aerospace standards, and events that address these topics and more, such as the WCX 2022, AeroTech and COMVEC conferences. The agency has provided SAE with specialized media relations since 2020. SAE director, marketing communications Dave Colson said Bianchi PR will “continue to support SAE’s efforts in driving awareness and thought leadership across mobility sectors.”
Markacy is selected as agency of record for the US Beauty Division of Lumenis, a medical device company for aesthetic and ophthalmic applications. The agency will focus on driving growth for Geneo, a Lumenis brand that provides skincare treatments using patented oxygenation technology. Markacy will leverage its experience in the skincare technology sector to create a multi-channel integrated program for expanding Geneo’s provider footprint and making its technology more accessible. “Their deep expertise in digital and offline media, as well as their strong emphasis on driving revenue, will enable us to accelerate our growth rate with health providers across the US,” said Lumenis US Beauty director of marketing and growth strategy Mary Alice Greco.
Gateway Group is selected to build, manage and deploy an investor relations program for Blackline Safety Corp., which provides wearable safety technology, personal and area gas monitoring, cloud-connected software and data analytics. Gateway’s responsibilities will include refining overall company and investment-oriented messaging and corporate positioning, strategic advisory services and introductions to institutional investors, sell-side analysts and other key influencers in the financial community. The agency will also assist in organizing roadshows and securing invitations to financial conferences. Blackline Safety CEO and chair Cody Slater said that “the Gateway team will help the investment community better understand our significant growth opportunities.”