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Lou Hammond Group signs on to represent Wellby, a Houston-based credit union that serves 130,000 members from 20 locations. LHG supports Wellby with a range of services that includes PR, member communications and marketing strategy. Wellby was formed in 1961 as JSC Federal Credit Union to serve the employees and families of Johnson Space Center. LHG has also added Visit Athens GA, Vintage Hospitality Group, Venterra Realty and The Ryder Hotel to its client roster for public relations/corporate communications, strategic planning, branding and digital marketing services.
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Hemsworth Communications is named agency of record for LiveTrends Design Group and its three brands—LiveTrends and Urban Jungle, which specialize in plants, and BeYou, a collection of products set to launch later this year. The firm is responsible for crafting and executing a national media relations and influencer marketing strategy to drive consumer awareness and sales for the company. It is also developing a launch strategy for the company's new website, which will be introduced in the coming weeks. Headquartered in Orlando, FL, LiveTrends Design Group sells its products in Lowe's, Target, Trader Joe's, Kroger and over 200 retailers nationwide.
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Pace Public Relations is selected to lead media efforts for Greater New Orleans, Inc., the regional economic development non-profit organization serving the 10-parish region of Southeast Louisiana. The agency will execute a strategic media relations plan for GNO focused on bolstering the region's profile as a tech and startup hub with a thriving business economy. GNO works to attract, retain and develop businesses in New Orleans as well as create, promote and advocate for programs that improve business conditions and career opportunities within the region. "Pace is well-equipped to bring our vision for Greater New Orleans to national level – with a proven track record of press success and a team with a vast array of media experience," said GNO president and CEO Michael Hecht.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
