Lou Hammond Group signs on to represent Wellby, a Houston-based credit union that serves 130,000 members from 20 locations. LHG supports Wellby with a range of services that includes PR, member communications and marketing strategy. Wellby was formed in 1961 as JSC Federal Credit Union to serve the employees and families of Johnson Space Center. LHG has also added Visit Athens GA, Vintage Hospitality Group, Venterra Realty and The Ryder Hotel to its client roster for public relations/corporate communications, strategic planning, branding and digital marketing services.
Hemsworth Communications is named agency of record for LiveTrends Design Group and its three brands—LiveTrends and Urban Jungle, which specialize in plants, and BeYou, a collection of products set to launch later this year. The firm is responsible for crafting and executing a national media relations and influencer marketing strategy to drive consumer awareness and sales for the company. It is also developing a launch strategy for the company's new website, which will be introduced in the coming weeks. Headquartered in Orlando, FL, LiveTrends Design Group sells its products in Lowe's, Target, Trader Joe's, Kroger and over 200 retailers nationwide.
Pace Public Relations is selected to lead media efforts for Greater New Orleans, Inc., the regional economic development non-profit organization serving the 10-parish region of Southeast Louisiana. The agency will execute a strategic media relations plan for GNO focused on bolstering the region's profile as a tech and startup hub with a thriving business economy. GNO works to attract, retain and develop businesses in New Orleans as well as create, promote and advocate for programs that improve business conditions and career opportunities within the region. "Pace is well-equipped to bring our vision for Greater New Orleans to national level – with a proven track record of press success and a team with a vast array of media experience," said GNO president and CEO Michael Hecht.