Accounts in Transit: Zapwater Picks Up Billdr

Zapwater Communications has been hired by Billdr to launch the company’s efforts in the Chicagoland area. The agency will drive ongoing media relations, influencer marketing, strategic partnerships, and events. It will also work with the brand as they expand throughout the US. Billdr works with consumers on home renovation projects from start to finish. "Zapwater has a long track record of serving real estate and hospitality clients and telling their stories in an innovative way on the consumer side,” said Billdr co-founder and CEO Bertrand Nembot. “We were very attracted to how they've leveraged customer service, technology, and design into their storytelling as well.”

Workhouse is selected as agency of record by Intercept Music, a software-as-a-service platform created for independent labels and musical artists. Workhouse will develop integrated promotional campaigns for the company, as well as executing a comprehensive launch strategy, ongoing public relations, celebrity seeding and creative content. Intercept, which is being launched in partnership with musician, record producer and actor Method Man, is a wholly owned subsidiary of Sanwire, a company focused on advanced technologies for the entertainment industry. “Workhouse has a proven track record of putting clients on the biggest platforms possible,” said Intercept Music CEO Tod Turner.

Sage Growth Partners, a Baltimore-based healthcare marketing, strategy and research firm, is named agency of record for digital health solutions provider Qure4u. SGP’s scope of work will include brand awareness, thought leadership and content development, demand generation, sales support, website redesign, media relations and social media planning/execution. Qure4u currently partners with more than 22,500 providers and medical staff across the US. "We need an experienced, proven partner who thoroughly understands the healthcare industry, one that has the strategic and executional abilities to elevate our brand and increase interest in our services across the market,” said Qure4u vice president of marketing Kaitlin Pierce. “Sage is an ideal partner for us."