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Zapwater Communications has been hired by Billdr to launch the company’s efforts in the Chicagoland area. The agency will drive ongoing media relations, influencer marketing, strategic partnerships, and events. It will also work with the brand as they expand throughout the US. Billdr works with consumers on home renovation projects from start to finish. "Zapwater has a long track record of serving real estate and hospitality clients and telling their stories in an innovative way on the consumer side,” said Billdr co-founder and CEO Bertrand Nembot. “We were very attracted to how they've leveraged customer service, technology, and design into their storytelling as well.”
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Workhouse is selected as agency of record by Intercept Music, a software-as-a-service platform created for independent labels and musical artists. Workhouse will develop integrated promotional campaigns for the company, as well as executing a comprehensive launch strategy, ongoing public relations, celebrity seeding and creative content. Intercept, which is being launched in partnership with musician, record producer and actor Method Man, is a wholly owned subsidiary of Sanwire, a company focused on advanced technologies for the entertainment industry. “Workhouse has a proven track record of putting clients on the biggest platforms possible,” said Intercept Music CEO Tod Turner.
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Sage Growth Partners, a Baltimore-based healthcare marketing, strategy and research firm, is named agency of record for digital health solutions provider Qure4u. SGP’s scope of work will include brand awareness, thought leadership and content development, demand generation, sales support, website redesign, media relations and social media planning/execution. Qure4u currently partners with more than 22,500 providers and medical staff across the US. "We need an experienced, proven partner who thoroughly understands the healthcare industry, one that has the strategic and executional abilities to elevate our brand and increase interest in our services across the market,” said Qure4u vice president of marketing Kaitlin Pierce. “Sage is an ideal partner for us."
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
Hopscotch lands European space transportation company ArianeGroup and its subsidiaries, Arianespace and MaiaSpace, to strengthen the visibility of their brands and leadership teams across the media, corporate social channels and stakeholder communities in France and Germany... Redpoint signs on as agency of record for Visit Bath County, destination marketing organization for the Virginia county... Impact PR & Communications is selected to lead strategic public relations for Guardian Revival, which works to improve the mental health and well-being of military personnel, veterans and first responders and their families, at no cost to them.
