Rubenstein Public Relations picks up cannabis metaverse marketing platform Cannaverse Technologies. RPR is tasked with utilizing its media relationships and expertise in the blockchain, crypto, metaverse, and cannabis industries to develop corporate messaging and strategize brand positioning for the company. Cannaverse says that Cannaland, its meta marketplace on the blockchain, revolutionizes and connects every facet of the cannabis and hemp communities in a digital “smart” city. “RPR's proficiency and strategic positioning will help Cannaverse Technologies establish our brand and enhance our reputation," said Cannaverse Technologies CEO Mark Bonner.
Eleven Six checks in at New York-based hotel properties NoMo SoHo and Royalton Park Avenue. For NoMo SoHo, as well as its NoMo Kitchen restaurant and cocktail bar, Nina’s. Eleven Six will provide services, including event promotion, partnership collaborations and managing digital and social channels. The agency will also drive social strategy and generate social media content for Royalton Park Avenue, as well as manage influencer campaigns and partnerships. The agency has also promoted Joana Costa Marques and hired Brenda Fuster as vice presidents, tasking them with leading the agency’s accounts as well as supporting its growth in New York City and Dallas.
William Mills Agency adds FIntegrate Technology, which provides data-driven portfolio tracking, collections and revenue recovery software and services to financial institutions throughout the US. The agency will assist FIntegrate with a complete rebrand and will design and manage the company’s public relations program. “We needed an agency that can help us strike the right tone and communicate our unique message,” said FIntegrate CEO and founder Kris Bishop. “William Mills Agency’s track record in fintech public relations speaks for itself.”